The Traffic Generation Podcast by the Social Ms

Well, it’s time for another podcast episode. Today it’s all about storytelling. You probably heard about the importance of storytelling – but did you ever hear a definition of storytelling?

I didn’t, so I went out on a quest to finding a definition for storytelling. To find out what I came up with, listen to the podcast.

Oh, and then there is also the story about the guy who sold his car on ebay. Why is that important? Because it’s a really cool story – and it has storytelling at it’s core.

Here are a few of our posts that I mention in today’s episode:

The ROI of Storytelling

The Dark And Immoral Side Of Content Marketing

So, what did you think about today’s episode? Did you like it? Hate it? Please let us know in the comments and please subscribe!

(in case you are dreaming of starting your own podcast, here is how to get your setup even if you are on a tight budget!)

Ok, here we are again – another episode of the Traffic Generation Podcast by The Social Ms.

Today, I got angry about Techcrunch – specifically about a video rant they posted. So I decided to rant a bout the rant. What do you call that? A counter rant?

Anyway – their video rant was about Facebook’s Instant Articles and Twitter’s Moments. They don’t like these features – and they feel that it is bad for publishers. They are absolutely wrong! Why?

Listen to the podcast:

If you don’t really know what Facebook Instant Articles and Twitter Moments are – they are brand new features:

Facebook Instant Articles

Twitter Moments

Here is the original video by Techcrunch:

Techcrunch: A Rant About How Facebook And Twitter Are Burrying Publishers

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Click here to download our FREE Crazy Value Twitter Cheat Sheet. Prepared for a real client, real data, real expertise!

This one is a short episode – but I loved doing this episode. What do you think? Please subscribe if you like it and please write an honest review on Itunes!

What is content going to look, feel and sound like in the future? And what can you do to prepare yourself for this future if you are a blogger, podcaster or any other type of online content creator today?

That is the question for this weeks episode of the Traffic Generation Podcast. Want to find out how you will be creating content for the web in 5 years? Listen to the show!

Today’s episode takes a look at various examples of independent publishers and content creators who have already employed various strategies that are going to become a lot more common in the future. The first example is:

Tucker Max

Tucker Max is an American author who writes about his drinking adventures and sexual encounters. He sold millions of books – which is a big step considering he started as a blogger. Listen to the podcast for his strategy!

The Serial Podcast

“Serial” was a show that ran last year over 12 episodes. It’s a show about a true crime mystery which is still very much unsolved… or is it? The show is pushing the boundaries of what podcasts can be… listen to the show to find out how.

So, what did you think of the show? What do you believe will happen to content in the near future? And what will you produce in the future?

Do you want to know how start your own podcast on a budget?

So, another week. Last week’s show was about a coming digital revolution – and why Publishing is going to change.

This week I want to focus on one detail that got a bit neglected last week: What is going to change for SEO when web traffic doesn’t happen in the browser anymore?

Spoiler alert: It’s going to change too. Massively!

Search in the future isn’t going to happen primarily on Google search anymore. So, listen to this weeks episode!

 

 

 

A lot of this episode is about what I started last week with Episode 9, so if you want to know more, please listen to that episode as well! Go to: The Next Digital Revolution And Your Instant Benefit

Check out our “Step-by-Step Guide to SEO.” It will take you through all the vital steps that you have to take to make your content rank high in Google search.

We tell you how to set up your WordPress blog and optimize your blog, we show you how to build links, optimize your content – and get everything ready for awesome traffic from Google.

Learn SEO one step at a time. SEO is not as hard as it sounds if you know what you have to do!

What is the next digital revolution? It’s when content by any publisher is equal. When it doesn’t matter whether you publish in the New York Times or on your blog. When you are equal to a top journalist.

And that’s about to happen. This is a huge shift. It will be great for bloggers, but it will require a tremendous effort by the blogosphere. Are we ready for a new world of publishing? How can you profit from this now? Go ahead and find out, listen my newest podcast:

 

This episode of the traffic generation podcast is about the next shift in digital media – which is going to be the biggest shift in media for a lifetime. It will equalize the playing field and set the counter back to zero. It will put your content next to the content produced by Hollywood, top jounalists and radio stars. It will turn amateurish bloggers and podcasters into professional, independent publishers.

If you want to find out how you can already participate in this revolution and why you should, listen to the podcast. One thing set in stone: This will change how you market, this will change how you blog, how you podcast, and how you will profit. Listen to this show, now.

I mention a few apps and technologies in this podcast, so here are some links for you:

Blappsta – Web service that will create Android and IPhone apps for your blog and publish them in the App stores.

Apple News Publisher – Register your RSS feed to get your own channel in the Apple news app.

Feedly – RSS reader

Did you like this podcast? Would you like to comment on it? Are there things that I should do better next time? Let me know! And please, leave a review on Itunes!

Do you want to know how we started this podcast without a huge budget?

So, another week, another podcast. Today it’s all about the average social media marketing influencer – and whether you should really follow their blogs. Are they just influencers, or are they really thought leaders?

Let’s find out:

Reviewed in today’s show are 5 different social media influencer’s blogs:

Convince and Convert – Jay Baer

Jon Loomer

Kikolani – Kristi Hines

Jeff Bullas

Businesses Grow – Mark Schaefer

Why these? This was not about creating a top list – instead, I wanted to find out whether an “average” Social Media Marketing Influencer blog would provide enough value for me to keep reading it.

So, who did win? And maybe even more important: Who did lose? Find out in the show!

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Today marks the return of the Traffic Generation Podcast… after what may be described in history books the longest week ever.

After half a year I decided to pick up podcasting again. Todays episode describes why I stopped in the first place, why I’m relaunching this program and where I would like this program to go in the future. The goals this time around are a little different from last time and maybe even different from 99% of other podcasts out there.

Why? Because my primary goal for this podcast is not to reach a huge audience – that’s what the blog is for. With the podcast I want to build a platform where I can say the things that I cannot say on a platform that is primarily built for reach.

Confused – you can listen to me enlightening you in the podcast (hopefully).

I mention an article in the podcast that I released last week: The Influencer Trap – How Modern Marketing Becomes Unsustainable

Have a look at the article and decide for yourself if it is as confusing as Mark Schaefer said it is.

Starting your own podcast? Here is how to get a podcasting setup on a budget.

 

And once again it is Sunday – and I only managed this one episode of the podcast this week. Sorry… Today it is time to talk the importance of Twitter for Traffic Generation.

Twitter really is one of the or maybe even the most important tool for online traffic generation. But many who are starting out fail to understand why. Twitter is not intuitive to use, it may seem as a chaotic stream of messages without a point at first sight. But it is important to understand that the first impression is not right.

Today I talk about why Twitter is so great for traffic generation.

Here are a few resources that I mention:

About the Follow and Unfollow strategy on Twitter

ManageFlitter Review

About the Importance of Automation

I hope you like it, let me know what you think!

You can easily set up your own podcast – even if you don’t have a huge budget!

So, I promised to get this done at least twice a week. And then I get lazy for a week and only do it once?

Sorry… I’ll be better next week.

Anyway – today is about the importance of marketing in a lean startup environment. Because many startups seem to think that lean startup somehow let’s them bypass their marketing needs. Sorry, you are on the wrong track – you still need marketing, and here is why!

I’d like to link to a few related articles:

Developer or Marketer – Who Is More Important?

Lean Marketing – It Will Change Marketing Forever!

So, what did you think? Good Podcast? Bad one? Tell me in the comments!

(Just in case you are thinking about starting your own podcast, we can help you to find a cheap podcasting setup!)

Today it is time to look back at the first week of the Traffic Generation Podcast. What did I achieve, what did I not achieve. What can you learn about traffic generation from that.

I will use the progress of this podcast as an example for a traffic generation project. How many downloads did I get, how should I grow from here? Learn more by listening!

And more importantly, are you going to join me on the rest of this journey?

This podcast isn’t perfect. It may not be the best produced podcast you’ve ever listened to.

It is an experiment: Can I produce a podcast that is valuable to you from my living room? Will you continue listening? Let me know!

The Traffic Generation Podcast is an experiment – join @jogebauer on the journey!
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We did not invest huge amounts of money in our podcasting setup – and you don’t need either!