The Visual Lounge

The Training Stories We Tell


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Have you ever needed a great story to help with your training? This episode focuses on the power of storytelling with Rance Greene, the Founder of School of Story Design and Needastory.com.

Host Matt Pierce and Rance explore the essential elements of compelling stories, including conflict and relatable characters, and how they can be used to drive behavior change in training. Rance shares practical tips on using visuals effectively and provides insights into creating engaging characters and scenarios, even for technical topics like system rollouts.

Whether you're an instructional designer, L&D leader, or an entrepreneur, Rance's tips in this episode will help you become a better storyteller and improve your training outcomes.

Learning points from the episode include:

  • 00:00 - 02:18 Introduction
  • 02:18 - 06:07 The power of visuals in storytelling
  • 06:07 - 08:22 Common mistakes in storytelling
  • 08:22 - 13:17 Creating relatable characters and strong conflict
  • 13:17 - 18:02 Using stories in systems training
  • 18:02 - 24:59 Visuals in eLearning
  • 24:59 - 27:55 Naming characters in your story
  • 27:55 - 31:32 Speed round questions
  • 31:32 - 33:29 Conclusion and final thoughts

Important links and mentions:

  • Connect with Rance on LinkedIn: https://www.linkedin.com/in/rancegreene/
  • School of Story Design: https://www.schoolofstorydesign.com/
  • Subscribe to Rance's YouTube Channel: https://www.youtube.com/@rancegreene

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The Visual LoungeBy TechSmith Corporation

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