The Transaction Report with Steve Feuerstein

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Derek Aframe, Executive Vice President at Octagon, to explore the strategy, economics, and execution behind some of the world's most valuable sports sponsorships. Drawing on his experience working with more than 40 global brands and multiple FIFA World Cup partners, Derek shares how companies evaluate sponsorship opportunities, activate rights on a global scale, and create authentic connections with fans in an increasingly crowded marketplace.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Tracy West to explore the business, strategy, and operational complexity behind running PGA Tour events. They discuss how tournaments attract sponsors and top players, why fan experience has become just as important as the field itself, and how events like the Valspar Championship and the 3M Open create long-term value for brands through creative activations and hospitality.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Brooke Borrell of Bell Bank to explore how brands are redefining success in sports sponsorship. They discuss why relationships matter more than assets, how to measure true ROI, and how partnerships can drive real business growth. From fan engagement strategies to VIP hospitality and community-driven activations, Brooke shares a modern playbook for turning sponsorships into meaningful impact.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Lindsey Fronk of Novant Health to discuss how healthcare brands are redefining sports sponsorship. They cover authentic partnerships, measuring ROI, and creative activations—from performance centers to mascot deals—along with the growing role of NIL and fan engagement.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Brian Higgins, Senior Vice President of Business Performance at the NCAA, to unpack the rapidly evolving landscape of college sports. They discuss the rise of NIL, shifting revenue models, the role of data and AI, and how the NCAA is adapting to increased athlete mobility and commercial pressure. Higgins also shares insight into the organization’s future, from private equity interest to the growing importance of fan data and performance strategy.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Rob Temple, Founder & CEO of Pivotal SE, to discuss how brands can unlock more value from sports sponsorships. They break down common mistakes, the shift toward data and AI, and why long-term strategy still beats short-term deals.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Derek Webber to unpack the shifting landscape of sports marketing and sponsorships. The conversation explores how recent policy changes and corporate restructuring have reshaped the way brands approach partnerships, the ripple effects on sponsorship investment, and why even high-performing programs have faced unexpected pullbacks. They also dive into how leading properties are adapting, the importance of tying sponsorships to real business outcomes, and what it will take for brands to confidently re-engage in an evolving and uncertain environment.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Maria Holmes to explore the evolving landscape of sports sponsorships and valuation. The conversation dives into how brands and rights holders are navigating an increasingly complex ecosystem, the shift from instinct-driven decisions to data-backed strategies, and the challenges of measuring true partnership value. They also discuss where the industry is headed—and what it will take to create smarter, more accountable sponsorship investments.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Anthony Macri, Chief Revenue Officer of the Atlantic Coast Conference, to unpack the evolving business model of college conferences and their role in shaping the future of college athletics. The conversation explores sponsorship strategy, media rights, and how lessons from the NBA are influencing new approaches—along with the big question: how do conferences continue to create value in an increasingly competitive market?

In this episode of The Transaction Report, Steve Feuerstein sits down with Kelly Collyar and Rodney Anderson to break down the rapidly evolving business of college athletics in the NIL era.

From the difference between roster value and true market value to how brands actually evaluate athletes, they unpack the economics reshaping college sports. The conversation explores revenue sharing, the growing divide between programs, shifting locker room culture, and the big question: Is the current NIL model sustainable?