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I have a special place in my heart for European entrepreneurs who have gone to live and work in the USA.

We have switched places!

I moved from the USA to France.

They moved from Europe to the USA.

So we always have a lot of things in common.

This week, I have the great pleasure of interviewing Maartje Bakker.

If you don't know Maartje, you should follow her on LinkedIn NOW.

She is an inspiration and a role model for personal branding on Linkedin.

Maartje is a career coach from the Netherlands. She moved to South Carolina a few years ago.

So of course I wanted to interview her about the work culture differences (Netherlands VS. USA), her perception of Americans at work, and how she adapted to her new culture.

We also talk about how she got out of the tech industry to become a career coach for women.

And balancing your authentic European identity with the expectations of American customers.

If you sell services and work with American clients (or you aspire to), you'll want to listen to this interview. 

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

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In this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients. 
 
 A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization. 

Keywords

work organization, business growth, clients, goals, ideal repeatable week

Takeaways

• Summer is a good time to re-evaluate and redesign your work organization.
• Feeling overwhelmed and unsatisfied with your progress is a sign that you need to make changes.
• Designing an ideal repeatable week can help prioritize important but not urgent tasks.
• Setting limits and boundaries for yourself is crucial for achieving big goals.

Link to the document: TEMPLATE : My Ideal Repeatable Week

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

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Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market.

They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market!

Check out Humanlinker at https://www.humanlinker.com/
Connect with Thibault at https://www.linkedin.com/in/tbrioland/

If you’re looking to go into the US market and raise funds for your startup, this interview will give you insights on: 
- Reasons you might want to target the US
- How to be more visible in the US market
- What networks you can leverage in the US, to accelerate your growth

If you’re looking to get more American clients for your business, you’ll get insights on: 
- How personalized prospecting with AI can get you more clients faster
- How AI helps you easily segment your audience, to convert clients better
- Why all of that builds higher trust & engagement with your target market


Keywords
personalized prospecting, AI, sales performance, US market, technology, door-to-door sales, product-led sales motion, influencers, US market, revenue generation, sales cycle, French entrepreneurs, networks, advice, mistakes, French networks, investors, product-led motion, marketing strategies, office opening, fundraising round, budget

Takeaways
- Humanlinker focuses on personalized prospecting with AI to enable sales performance.
- They targeted the US market due to its maturity in big data and AI.
- They used a product-led sales motion and worked with influencers to gain visibility in the US market.
- Challenges included market size, targeting the right customer profiles, high cost of acquisition, and identifying the right influencers. Investing in testing and learning is crucial to generate revenue in the US market.
- French entrepreneurs can benefit from the advice and networks of experienced French entrepreneurs already established in the US.
Interacting with people who have already made the journey can help avoid repeating mistakes.
- Opening an office in the US and closing a fundraising round are part of Human Linker's future plans for expansion.

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

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In this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market.

We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients.

And we address challenges of communication styles, accent perception, and efficient appointment setting, when you're doing business as a foreign entrepreneur in the US.

Takeaways

• Optimizing LinkedIn profiles is crucial for showcasing authority and generating interest.
• Quality over quantity is essential in outreach, with a focus on personalized, targeted messages.
• Speed to lead is critical in appointment setting, and qualification questions help save time and resources.
• Building credibility through social proof, testimonials, and market penetration pricing is effective for foreign entrepreneurs entering the US market.
• Understanding communication styles, accent perception, and efficient appointment setting are key considerations for successful lead generation.

Keywords
LinkedIn lead generation, foreign entrepreneurs, US market, communication styles, accent perception, appointment setting, credibility building

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

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In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US. 

The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences. 

The strategies to overcome these challenges include tailoring outreach strategies to American expectations, optimizing online presence for American clients, and minding cultural and language considerations. 

Not to mention one of my favorite points:  the importance of clear and concise communication, showcasing success stories, and adapting to American business culture.

Keywords

boost sales, American clients, European service providers, challenges, outreach strategies, online presence, cultural differences, language considerations

Takeaways

• Tailor your outreach strategy to the expectations of American prospects by using clear and concise language and highlighting tangible benefits.
• Optimize your online presence by showcasing testimonials, case studies, and awards to build trust with American clients.
• Mind the cultural and language differences when communicating with American clients, balancing directness with friendliness and adapting to American business culture.

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

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Franziska Kirschner is British, and co-founder and CEO of Intropy AI.

I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe.

I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in the US led to a huge change in the direction her business took.

She discusses the challenges and opportunities of working with traditional industries in the US compared to several other European countries,  and the differences in attitidues to AI.

As for selling to Americans, she shares that it's all about focusing on ROI, no matter what the industry.

Franziska emphasizes the value of connecting with industry experts and understanding the language and values of the target market.

And bonus:  Intropy is looking for software engineers to join their team.

You can contact Franziska to know more via LinkedIn: www.linkedin.com/in/frankirsch

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

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Before we start:
Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch.

It's Monday May 20, 2024
Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch
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Now, let's talk about the importance of tailoring your pitch to the context of a one-to-one meeting. 

Those attention-grabbing openers, often recommended for "great pitches", can actually create a disconnect in a one-to-one setting. 

Instead, engage in a dialogue with the potential client, ask questions, and listen to their perspective. 

By building rapport and trust, you can then deliver a more conversational and tailored pitch. 

Not all pitches are created equal and that the key to a successful pitch is considering the context and objective of the interaction.

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

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ANNOUNCEMENT:
Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch"

We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?"

Click here to save your spot today

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There are two types of pitches that every entrepreneur needs to master: 
1. the social pitch 
2. the planned pitch. 

The social pitch is designed to spark conversations and make people remember you. It should focus on your why, be clear and concise, and spark curiosity. 

The planned pitch is longer and aims to get your audience to take a specific action. It should include elements of clarity, authority, problem, solution, why, opportunity, next steps, and leave an emotional impact. 

These are especially important when going into the US market, when business needs to be fast and to the point. If you drown your listener in technical details, you will lose the deal. 

Mastering these pitches, and you'll be able to persuade more people to do business with you, more easily. 

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

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I'm excited about this episode for a few reasons!

1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur

2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions!

3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble! It just opened, so check them out! 

We discuss the differences between the French and American mindsets, the challenges French entrepreneurs face when entering the American market, and the importance of language and cultural understanding. 

You'll also get tips for working with Americans and why you need flexibility, solution-oriented thinking, and a positive mindset. 

To finish, we talk about the perception of failure in France and the US, and the importance of practicing and embracing one's accent when learning English.

Takeaways
- Flexibility and a positive mindset are key when working with Americans.
- French entrepreneurs should focus on clarity, being convincing, avoiding - burnout, standing out, and seeking support when entering the American market.
- Americans are more comfortable with discussing money and failure compared to French people.
- French people tend to be more critical, while Americans have a can-do attitude.
- Practice and finding the best learning methods are crucial for improving English language skills.

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

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Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events. 

I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France. 

Tristan and his company are based in Grenoble, but they both have a strong connection to the US, and that's what we'll talk about. 

He discusses the impact of climate change on outdoor activities and the motivation behind his mission. Tristan also talks about his experiences in different regions of the US, including Kansas, New York, Texas, and the West Coast, highlighting the differences in culture and attitudes towards the environment. 

He emphasizes the importance of building relationships and the potential for deep technology development in Texas. Tristan explains how he got his business into the US and the role of Absolut Sensing in helping companies reduce methane emissions. In this conversation, Tristan discusses his experience of doing business in the US, specifically in the field of methane emission monitoring. 

He highlights the differences between the government and commercial time frames and the importance of having a US citizen as a partner to bridge the cultural and regulatory gaps. 

Tristan also emphasizes the significance of building trust with American clients and the role of validation from regulators and the scientific community. He shares that meeting NASA and other industry experts happened naturally through workshops and networking. 

Tristan advises businesses to find someone familiar with the US ecosystem and to invest in face-to-face meetings. He also mentions that his company is looking to recruit talented individuals and financial partners for their expansion in the US.

Takeaways
- Tristan Laurent started Absolut Sensing with the mission of monitoring and predicting global warming events.

- Different regions in the US have distinct cultures and attitudes towards the environment, with Texas showing potential for deep technology development and a focus on reducing methane emissions.

- Building relationships and understanding local perspectives are crucial when expanding a business into a new country or region. Doing business in the US can be fast-paced, but the government and commercial time frames are not the same.

- Having a US citizen as a partner can help bridge cultural and regulatory gaps.

- Building trust with American clients is important, and validation from regulators and the scientific community can help establish credibility.

- Networking and attending workshops can lead to valuable connections, including with organizations like NASA.

- Investing in face-to-face meetings is crucial for building relationships and understanding the US ecosystem.

- Recruiting talented individuals and finding financial partners are key for expanding business in the US.

LEARN MORE : 

• Connect with Tristan Laurent on LinkedIn: https://www.linkedin.com/in/tristanlaurent/
• Absolut Sensing : https://absolut-sensing.com/

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Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.

Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

#ExpansionUSA
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