Simon Fishman (Vice President of Analytics at Expedia)On this episode of The Data Storytellers podcast, we explore the transformative role of data analytics at Expedia with Simon Fishman, Vice President of Analytics. Simon discusses his journey from accounting to leading data initiatives, illustrating how data has revolutionized decision-making processes within the travel industry. We delve into the challenges and opportunities of integrating data across global operations, the impact of real-time data utilization, and the ethical dimensions of deploying analytics in a consumer-centric business.Connect with us:• Website: https://thedatastorytellers.com/• LinkedIn: https://www.linkedin.com/company/the-data-storytellers• Spotify: https://open.spotify.com/show/2N0vZtHZHgod4Tll2LX2xa• YouTube: https://www.youtube.com/channel/UCz9e56lhYUfORiOHMiLlPmA• Apple Podcast: https://podcasts.apple.com/gb/podcast/the-data-storytellers-podcast/id149376647600:00 - Introduction to Simon Fishman and his role at Expedia00:44 - Transition from accounting to data analytics03:39 - Comparing the roles of accounting and analytics in business05:34 - The creative challenges of analytics07:46 - The move from startups to Yahoo10:09 - Insights on data’s impact on Yahoo’s business model12:05 - Attracting Expedia’s interest in Simon’s work at Yahoo16:36 - Building trust and the human side of data21:48 - The strategy behind MVPs in data projects26:15 - Managing solid data projects and strategic vision in Expedia31:29 - The role of personalized data in enhancing user experiences36:21 - Storytelling and its importance in data-driven initiatives40:34 - Current projects and new opportunities at Expedia44:21 - Future visions for the role of data in business