Keywords

Cash Code, Treasure Trove Toronto, local businesses, rewards program, QR codes, marketing, customer engagement, small business support, community shopping, loyalty program

Summary

In this conversation, Leslie Stoute and Len Marshall, co-founders of Treasure Trove Toronto, introduce their innovative Cash Code program designed to enhance local shopping experiences. They discuss how the program rewards customers for shopping locally, simplifies the process for small business owners, and builds a community ecosystem that supports local businesses. The Cash Code program utilizes QR codes to facilitate customer engagement and marketing, ensuring that businesses retain their revenue and customer data while driving foot traffic year-round.

Takeaways

The Cash Code program extends the experience of treasure hunts into a year-round shopping adventure.
It rewards customers for shopping local, regardless of existing loyalty programs.
Small business owners can build marketing lists without needing technical expertise.
The program is designed to be simple, requiring no app downloads or special software.
Businesses keep all revenue from sales and customer data for future marketing.
The program includes promotional materials and social media support for businesses.
Training is provided to ensure easy implementation for staff.
The Cash Code program aims to drive foot traffic and build customer relationships.
It offers a measurable campaign for businesses to track engagement and success.
The initiative is backed by local BIAs, creating a trusted community ecosystem.

Sound bites

"It's a city wide rewards program using QR codes."
"There's no apps to download and install."
"This is essentially a set and forget."

Chapters

00:00 Introduction to the Cash Code Program
01:26 How the Cash Code Works
04:25 Benefits for Small Businesses
07:30 Simplifying Customer Engagement
09:28 Building a Community Ecosystem

keywords

QR codes, marketing, customer engagement, data tracking, loyalty programs, promotions, digital marketing, business strategies, interactive experiences, sales

summary

In this conversation, Len Marshall and Leslie Stoute discuss the transformative potential of QR codes in business marketing and operations. They explore various levels of QR code usage, from basic linking to advanced data tracking and customer engagement strategies. The discussion emphasizes the importance of leveraging QR codes to enhance customer experiences, drive sales, and build loyalty through innovative marketing tactics.

takeaways

• QR codes are underutilized in North America compared to other countries.
• They serve as a bridge between physical and digital experiences.
• Basic QR codes link to static URLs, while dynamic codes allow for tracking and data collection.
• Data-driven QR codes can provide insights into customer behavior and engagement.
• Gamifying QR code interactions can enhance customer loyalty and engagement.
• Limited-time offers using QR codes can create urgency and drive sales.
• Businesses can collect customer information through QR code interactions.
• Dynamic QR codes can be updated to reflect changing promotions or offers.
• QR codes can be integrated into various marketing materials for better reach.
• The potential of QR codes extends beyond simple links to interactive experiences.

Sound Bites

• "They are so powerful."
• "It's easy, it's easy."
• "What is a QR code?"

Chapters

00:00
Exploring QR Codes: A Global Perspective

02:38
Understanding QR Codes: The Basics

05:03
Leveling Up: Data-Driven QR Codes

07:54
Engagement and Loyalty: The Multiplier Effect

09:58
Creating Urgency: The Key Master Strategy

12:02
Innovative Applications: Beyond the Basics

25:25
Skyrocket QR: A Game-Changer for Businesses

28:18
Key Takeaways and Future Directions

Episode 1: Introduction to the Treasure Trove Toronto podcast
Hosts: Len & Leslie
Duration: 10:29
Published: May 6th, 2025

Summary:
Len & Leslie introduce you to the Treasure Trove Toronto podcast. With a breakdown of what to expect with each episode as well as explaining how Treasure Trove Toronto is focused on helping businesses thrive.

Timestamps:
0:00 - The challenge of customer growth
1.11 - Introducing Treasure Trove Toronto
2:14 - Supporting local Businesses
3:42 - The treasure hunt concept
5:09 - Gamifying local shopping experiences
6:48 - The Treasure Trove Trifecta plan
8:39 - Marketing challenges for local businesses
9:21 - Looking ahead: QR codes in business

Key Takeaways:
- Treasure Trove Toronto is a platform that helps local businesses thrive.
- Listen to this Podcast to learn about different strategies that can help any business succeed.

Connect with us
- Website: https://treasuretrovetoronto.com
- Social: https://www.youtube.com/@TreasureTroveToronto
- https://www.instagram.com/treasuretrove.to

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