This one runs deep on merchandising and product innovation built specifically for the channel: why the best operators price higher on TikTok Shop than on their own site, why you don’t actually own the customer you just sold to, and why the halo effect only works if you force the action toward a customer who was ever going to come back. Kevin breaks down how ChocBox turned a throwaway moment on a live stream into an entirely new product line, why the product has to be the content, and the twenty-second street test for whether something can win on social commerce. Jake makes the case for building your whole strategy off-platform first, setting a real business objective before you list a single SKU, and killing products that are selling fine because they’re pulling the wrong customer.
Hero SKUs, variant stacking, Discovery SKUs, pricing ladders, and why almost none of the broad TikTok Shop advice you hear survives first principles.
New episodes weekly.

For weeks I've been harassing Matt Goldbloom to join me on the pod. Selfishly, I've been captivated by his LinkedIn content and needed to learn wtf 'Off Price Retail' is. 

Matt is the founder of Common Shelf, helping modern CPG brands grow through off-price retail without sacrificing brand equity. Sound familiar?

The parallels between TikTok Shop and this rising retail lane of "off price" speak to a consumer market vastly misunderstood by us marketers that audit funnels, analyze the beverage aisle, and know how to pronounce Erewhon. 

If you're interested in Matt's work, give him a follow on LinkedIn here. 

On today's pod I'm joined by a long-time TikTok Shop operator, Sohun Sanka.

Sohun has been a day one player in TikTok Shop on the brand side, software side, and now with this own venture: Clankers - A consultancy working with top brands and agencies to deploy their own AI Operating System.

Together we explore the real use cases of AI inside top brand operations today. How brands are using AI to find the right creators, connecting the dots org-wide to put TikTok content to work everywhere, and why it's mission critical that businesses operate on their own O.S.

ChocBox climbed to #1 in the food category on TikTok Shop. Then it used that traction to walk onto retail shelves.

Episode 1 of TikTok Operators. Jake Bjorseth sits down with Kevin Nemandoust, Co-Founder of ChocBox LA, one of the original TikTok Shop CPG brands.

Kevin tells the real version of the story: a brand his wife started, the decision to leave his corporate job and go all-in right after they got married and found out she was pregnant, and what it actually took to reach #1 in the food category with nothing but a chocolate brand and a TikTok Shop account.

What we get into:

• Building real demand on TikTok Shop before any retail footprint existed
• Pioneering the Dubai Chocolate trend and what it did for the brand
• Turning platform traction into retail distribution
• What operators starting today should copy and what they should ignore

New episodes weekly. Subscribe so you don't miss the next one.

You're (probably) using AI wrong.

If you're using AI to write content scripts, to reach out to creators, or to design serious marketing strategies... you're using AI to replace the one thing it should be optimizing for:

Human Thinking. 

This week I shared the lean AI Stack our team uses across some of the best performing consumer brands on the planet, and our fundamental philosophy that has led here.

Today, Jake breaks down the new creator marketing strategy that we are seeing continue to outperform others across our brand portfolio in TikTok Shop.

Athletes > Specialists

Want more insight? Email [email protected] for any questions! 

Today's episode is a solo breakdown from Jake Bjorseth on the exact TikTok Shop Merchandising Strategy we are rolling out for two key accounts at the moment.

Why does SKU consolidation matter?

How does the integration and listing optimization work?

How should I think about cataloging? 

That and more covered on today's pod! 

On today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively.

Together, the trio pull the curtain back on the real candid conversations we're having internally across our client partners as we strive to deliver for them on TikTok Shop.

From rising AOVs to CRM Protocols to new platform features, we share all and our exact attack plan. 

On today's episode we welcome Kylah Williams! A notable content creator and TikTok affiliate navigating her creator career as a young mother.

Kylah's story is one that every creator needs to hear. From the journey of finding your voice and message to monetization, Kylah shares it all!

Check out Kylah on TikTok at @Lifewkylahmei

In this episode of The Social Commerce Collective, Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher.

Reacher is the go-to affiliate automation platform for brands winning in social commerce and a long-time partner of Trndsttrs.

Jake & Bora discuss:

• Why Creators Drive So Much of the Success on TikTok Shop
• How to Master Every Step in the Creator Outreach to Sign-On Process
• How to Get the Most out of Creator Partnerships

Along with a live Q&A for our live LinkedIn audience.

Interested in giving Reacher a try? Free Trial Here

Interested in working with our agency? Apply Here

Got a question? Email me [email protected] any time!