When you’re going into business, it’s always good to bring someone along with you. How did What Not to Wear’s Trinny Woodall build a multi-million-pound business? She didn’t start with that number in 2017. In fact, the number some potential investors were more interested in was 51 - her age when her company, Trinny London, launched.

‘Trinny’s Tribe’ has also been a huge part of Woodall’s success building her makeup empire.

In this episode we talk about: 

• Her first business, selling bows as a 16-year-old 
• Age bias from potential investors 
• Why she stood by her plan to sell to 35+, not 20-year-olds 
• The value of slow retention and community engagement over rapid growth 
• Why being “Trinny off the Telly” didn’t help as much as you might think 
• The challenges faced by female entrepreneurs 
• Her admiration for Gen Z founders, and tips for getting global reach 
• The best way to get her attention. 

Trinny is one of the speakers at our SME XPO event. It’s being held on the 25th and 26th of April at ExCel London – tickets are free, and there’s loads of other speakers there too, like Deborah Meaden and Charlie Mullins. AND we’ll be recording a live edition of How to be a CEO with Krept and Sasha the founders of Nala’s Baby ,the kids cosmetics brand. Go to smexpo.co.uk for more details. 

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