In this engaging episode of TriPOD - Behind the Creative, hosts Kevin and Marc sit down with Martyn King, the Client Services Director at Route Agency in Newcastle, to demystify the world of SEO. Martyn, who hesitantly admits to being an SEO expert, delves into the intricacies of search engine optimisation, explaining its vital role in boosting online visibility.

The conversation covers the evolution of SEO, its potent impact on businesses, the ongoing challenge of adapting to changing algorithms, and the balance between SEO and engaging content. The discussion also explores the interplay between SEO and modern video content, detailing how platforms like YouTube and TikTok have reshaped media consumption. Whether it's a deep dive into keyword strategies or the significance of video thumbnails, this episode is jam-packed with insights for anyone looking to master the art of standing out in the digital landscape. Tune in to discover how to navigate the complexities of SEO and enhance your online presence.

Martyn King BIO: based in Newcastle, serves as the Client Services Director at Route Agency. With a keen understanding of SEO's power as both a helpful ally and formidable challenge, Martyn navigates the competitive world of search engine optimization to ensure top visibility for his clients. He likens the intricacies of Google searches to a vast competition, with potentially 300,000 contenders vying for the coveted top spots. Martyn's expertise lies in strategically steering his clients toward these prime positions, recognising that users rarely venture beyond the top three search results.

#seo

#searchengineoptimization

#DigitalMarketing

#GoogleSearch

#VideoMarketing

#YouTubeSEO

#ContentCreation

#DigitalStrategy

#aiinmarketing

#VideoEngagement

#SEOTrends

#KeywordResearch

#WebsiteOptimization

#OnlineTrust

Welcome to TriPOD- Behind the Creative, the podcast that takes you behind the scenes of the creative process, exploring the stories, challenges, and successes behind some of the most intriguing projects. Join hosts Matthew and Kevin as they engage with industry experts, creatives, and clients to uncover the untold stories that fuel the creative world.

In this special episode, we celebrate a significant milestone – 20 years of YourFilm – with a throwback to one of our most memorable projects from 2006, affectionately referred to as "The USA Job." We've reconnected with our dear client, Andy, who joins us once more to reminisce about this exciting and eventful journey.

Listen in as Matthew Newman and Kevin, along with Andy, dive into the experiences and anecdotes from this hallmark project. From navigating faulty satnav coordinates in the UK to experiencing an Air India flight with its unique quirks, and the unforgettable escapades in Chicago and Toronto, this episode is packed with laughter, learning, and nostalgia.

Discover how filming customer testimonials on production lines at companies like Heinz and exploring groundbreaking touch screen technology paved the way for this early milestone. We reflect on the international adventures that saw the team tasked with filming across the UK and North America, and the hilarious twists that came with it.

Whether you're a seasoned creative, a YourFilm fan, or someone interested in filmmaking, this episode offers valuable insights and a hearty dose of humour. Don't miss this trip down memory lane as we celebrate two decades of creativity, growth, and unforgettable stories. Remember to like, subscribe, and share with your friends, too!

#YourFilm20Years #BehindTheCreative #PodcastInterview #FilmProduction #ClientStories #VideoContent #FilmmakingJourney #CreativeProjects #storytelling #InternationalProjects

In this special episode titled "YourFilm Turns 20: Year 1 Retrospective," we take a nostalgic trip down memory lane as we celebrate the 20th anniversary of YourFilm.

Our hosts, Kevin Owens and Matthew Newman, recount the early days of their company, reflecting on how it all began. They met in school during the 90s, drawn together by a shared passion for media studies at a time when access to video technology was rare and revolutionary.

Listeners are treated to anecdotes from their school days, where they first collaborated on projects, created short films, and navigated the challenges of early video production. Kevin and Matthew recount their first encounters with non-linear editing and the learning curve that came with starting their own business post-university.

The episode provides an honest and humorous reflection on their entrepreneurial journey, highlighting both the successes and mishaps they experienced in their first year. From experimenting with various film projects to seeking funding and acquiring their initial equipment, Kevin and Matthew share how they laid the foundation for what YourFilm is today.

Join us as we celebrate this milestone, and gain insight into the passion, persistence, and creativity that have fueled YourFilm's journey over the past two decades. Whether you're an aspiring filmmaker or simply a fan of creative success stories, this episode offers both inspiration and entertainment. Don't miss out on this candid and enlightening retrospective!

#TriPODBehindTheCreative #YourFilmTurns20 #Year1Retrospective #FilmmakingJourney #MediaStudies #FilmProduction #CreativeEntrepreneurship #Throwback #ShortFilmMaking #Early2000sFilmmaking #BusinessStartups #VideoProduction

Welcome to Episode 31 of TriPOD- Behind the Creative, titled "Video Marketing in 2025: Predictions and Trends." In this episode, hosts Marc Runkee, Matthew Newman, and Kevin Owens reunite for their first podcast of 2025, after a four-month hiatus, to explore the evolving landscape of video marketing.

The hosts delve into current news, discussing the emergence of a sophisticated new AI model, Deep Seek, developed by the Chinese, which is poised to challenge existing AI giants like ChatGPT. They explore the implications of AI's growing role in video production, highlighting its utility in pre-production, scripting, and post-production tasks.

The conversation broadens to cover trends in video marketing for 2025, such as the increasing use of AI, the evolving dynamics between short and long-form content, social commerce innovations, and the importance of accessibility in video production. Humour in marketing and its role in creating memorable brand experiences is also a key topic.

The episode wraps up with exciting updates about Your Film's 20th anniversary celebrations, including upcoming projects, nostalgic look-backs, and plans for a special competition and party. Join the hosts for a lively discussion filled with insights, predictions, and a touch of humor as they navigate the future of video marketing.

#VideoMarketing2025 #VideoTrends #AIPredictions #MarketingInnovation #VideoProduction #SocialCommerce #TechTrends #FutureOfAI #HumorInMarketing #VideoContent #YourFilm2025 #CreativeIndustry #MarketingPodcast #AIInVideoProduction #VideoAccessibility

A man wearing a face mask is standing on the perimeter of your business premises. He's filming with a zoom lens camera, wearing a body worn camera and also takes a drone out his bag and flies it over the property!

What would you do?

Welcome to TriPOD - Behind the Creative, the podcast where we uncover the stories behind the artistry, explore creative processes, and dive deep into the dynamic intersection of technology and creativity.

In this episode we tackle the fascinating and often controversial subjects of the rising trend of YouTube "auditors, individuals who test the boundaries of public filming rights, often leading to tensions with authorities and the public.

The conversation highlights notable figures like DJ Audits, Auditing Britain and DJE Audits, who have become significant players in this niche yet growing trend.

Dive into this episode to understand the legal intricacies, societal impacts, and personal anecdotes related to the world of YouTube auditors and drone pilots.

Kev shares personal experiences and scenarios reflecting on interactions with police and the public when it comes to drone flying and public filming. These real-world scenarios underscore the complexity and misunderstandings often involved when navigating public spaces with drones or cameras, especially when auditors are pushing legal boundaries.

Please note that this video is not legal advice, merely opinions shared on the topic based on our research and experiences.

Link to original article: https://your.film/learn/guides/keep-c...

Like the video, subscribe for more insightful content, and leave your thoughts in the comment section. See you in the next episode. Cheers!

#TriPODPodcast #YouTubeAuditors #DronePilots #CreativeInsights #TechAndArt

In this episode, we sit down with the incredibly talented Rich McCoull, composer and founder of The East Wing, a renowned audio post-production house. https://theeastwing.co.uk/

Rich takes us on an enlightening journey through his diverse career, sharing his expertise and experiences in sound design, Foley work, and voiceover recording.

Many actors dislike voice replacement work due to its complexity and time-consuming nature. Rich and our hosts discuss this challenge and delve into the magic of sound effects and animation that can elevate a production's value even when clients don't always request them. They also explore Dolby Atmos technology's role in creating immersive soundscapes and the common use of library music versus bespoke compositions.

One standout moment is Rich's detailed explanation of Foley and ADR work, bringing natural-sounding elements to enhance film scenes. He offers advice to aspiring composers, emphasizing the need for industry-standard skills and practical application.

Join us for this captivating episode as we uncover the layers of effort involved in creating memorable audio-visual experiences and gain insights from a master in the industry. Don't forget to subscribe and hit the bell icon for more behind-the-scenes content from TriPOD- Behind the Creative!

#SoundDesign #RichMcCoull #TheEastWing #FilmSound #GameAudio #VoiceActing #DolbyAtmos #MusicComposition #VideoProduction #FoleyArt #ADRWorK #SoundEngineering #AIinAudio #PostProduction #BehindTheScenes #PodcastInterview #CreativeIndustry #MusicInGames #AdobePremiere #ProTools #UnrealEngine #Unity3D #NetworkingTips #audioproductiontutorials

In this episode Kev, Matthew and Marc dive deep into where video content fits in the marketing funnel stages. As image and video continue to dominate as the mediums of choice in digital marketing, understanding how to effectively leverage these tools is more crucial than ever. From creating initial awareness with captivating teasers to fostering long-term relationships through detailed case studies and testimonials, this episode covers the strategic deployment of video content across different stages of the consumer journey.

The hosts discuss how secondary videos can reel back those viewers who might not be fully engaged initially and emphasise the distinction between primary and secondary videos in retaining attention. They explore how businesses utilise these tools differently when dealing with B2B versus B2C contexts, tailoring the depth of content to the cost and complexity of the product on offer.

Key highlights include discussions on video types that best suit each funnel stage, from short, snappy intros aimed at sparking curiosity to in-depth reviews and user-generated content that build trust and foster community. Furthermore, the hosts reflect on the integration of video content into varied marketing strategies, citing real-world examples from industries like plumbing, car manufacturing, and consumer wellness.

Don't forget to like, subscribe, and support the channel for more insightful discussions.

#videomarketing #salesfunnel #consumerengagement #contentstrategy #brandawareness #digitalmarketing #customerjourney #marketingtips #b2bmarketing #usergeneratedcontent #testimonials #productreviews #casestudies #marketingfunnels #creativecontent

Welcome to TriPOD - Behind the Creative, the podcast that takes you inside the world of creatives from various industries. Every week, hosts Marc Runkee, Matthew Newman, and Kevin Owens engage in insightful and often humorous discussions with guests about the behind-the-scenes of the creative process. If you're a creative professional or just fascinated by creativity, this podcast is your window into the minds and mechanics of innovative creation.

In Episode 27, titled "Are Showreels a Lie?" we delve into the fascinating world of showreels – those compact, often flashy compilations of a creator's best work. But how truthful are they really? Do they accurately represent a person's skills or the contributions of a company? Join us as we unpack the nuances and significance of showreels in the hiring process, especially in creative industries.

We begin by defining what a showreel is and how it differs from promos and sizzle reels.

Our hosts discuss the evolution of an individual's showreel as they progress in their career—from pure, grad-project compilations to more complex pieces that might feature contributions from other creatives. We also cover the ethics of including such collaborative projects and the importance of clear representation. Our lively conversation tackles critical questions like authenticity, the selective nature of these reels, and their role in opening—or sometimes closing—doors to job opportunities.

Moreover, we approach the relevance of showreels in today's digital age, where platforms like YouTube, Vimeo, and social media play a significant role in how creatives showcase their work. Whether you're a recent graduate aiming to land your first creative role or a seasoned professional looking to switch things up, this episode offers valuable insights into creating a showreel that stands out while staying true to your authentic creative voice.

Don’t forget to like, subscribe, and share our podcast if you find this episode enlightening! Tune in to TriPOD - Behind the Creative where we explore truth and myth in the creative industry.

#creativepodcast #Showreels #MediaCareer #FilmIndustry #CreativeProfessionals #PortfolioTips #JobOpportunitiesInMedia #SizzleReels #videoproductionpodcast #BehindTheCreative

Welcome to TriPOD: Behind the Creative, your favourite podcast where insights, inspirations, and the industry secrets from the realm of video production are dissected and discussed by our passionate trio of hosts. Whether you're an aspiring filmmaker, a marketing professional, or just someone curious about the magic of video creation, this is the show that peels back the veil to reveal what really goes on behind the camera.

In our latest episode 26, "The Importance of Script and Storyboard in Video Production," hosts Marc Runkee, Kevin Owens, and Matthew Newman tackle the initial yet crucial stages of video creation: scriptwriting and storyboarding. Engage with our hosts as they weigh in on why investing time in these pre-production processes can make or break a video project, delving into real-life examples from their extensive experience.

With a focus on tailoring content to both client needs and audience engagement, our hosts share invaluable pointers that emphasise clarity of message and narrative flow.

They get down to the nitty-gritty, talking about how storyboarding can be used to refine and visually align the script's messaging, demystifying the process along the way. Are 500 words too many for a 30-second commercial? Can a storyboard do more than just guide the filming process? How can technical experts play a role in enhancing the script? This episode answers these questions and more, all while touching on the challenges of balancing detail with brevity.

For content creators who want to optimize their production workflow, and for anyone curious about why every second matters, "The Importance of Script and Storyboard in Video Production" is a must-listen. So, hit that play button, give us a thumbs up if you like what you hear, and subscribe to our channel for more episodes that will elevate your creative process to the next level.

🎥🎬🎧 #TriPODBehindTheCreative #VideoProductionPodcast #ScriptStoryboardMagic

🎬 Episode 25: Scott Coulter Interview - Director of Photography (DoP) /Cinematographer

In this episode, hosts Kevin Owens and Matthew Newman welcome the incredibly talented Director of Photography, Scott Coulter, whose credits include: Man Like Mobeen, G'wed, Henpocalypse!, Things You Should Have Done, Lore and the Dumping Ground.

Discover how Scott's unique approach to cinematography and his effective communication with directors result in dynamic and compelling on-screen narratives. Listen in as he dissects the delicate balance between technology and artistry and how sliders, dollies, and zoom lenses can completely revamp a show's visual identity.

From collaboration on visual approach documents to colour grading experimentation, Scott elucidates the meticulous preparation that goes into crafting a TV show's visual signature. Amidst tightly packed schedules and budget constraints, be inspired by how projects creatively push the envelope with inventive uses of colour palettes and grading solutions.

Featuring lively discussions on future technology, the role of AI in filmmaking, and navigating industry challenges, this episode is not just for aspiring cinematographers but for anyone who cherishes the narrative power of the visual image.

Also, don't miss out on Scott's personal journey, from his start at 17 or 18 to his rise as an acclaimed DOP - it’s a story of perseverance and passion that many creatives can relate to.

Subscribe to TriPOD- Behind the Creative and step into the ever-evolving world of cinematic arts with professionals like Scott Coulter. Tap the bell to get notified about our newest content, and let’s discover together what it takes to create the shows and films we love! #TriPODBehindTheCreative #Cinematography #FilmTV #ScottCoulter

Scott Coulter IMDB Profile: https://www.imdb.com/name/nm4561819/?ref_=nv_sr_srsg_0_tt_0_nm_8_q_scott%2520coulter

Follow Scott on Insta: https://www.instagram.com/scottcoulter_dop/

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