Building HER with Katja Lillian

The Troll Comment That Started a Whole Conversation About Success


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A troll comment on Instagram sent me down a rabbit hole, and honestly… I'm glad it did.

In this episode, I'm breaking down the comment that got people talking, responding to the real misunderstandings around follower count, coaching versus influencing, and what "being successful first" actually means.

But the part I really want you to sit with? There are two versions of success. Most of us are chasing the first one without ever questioning it. And once you hit it, you might realize it doesn't feel anything like you thought it would.

I've been there. Promotions, bonuses, raises, the apartment, the whole checklist. And I still felt empty.

This episode is for anyone who has ever felt disconnected from a life that looks great on paper. We're getting into what success actually means, how to define it for yourself, and why redefining it is not only allowed, it's necessary.

Here are the key topics covered in this episode:

  • A troll comment on Instagram calling Katja an "influencer with a few thousand followers" and telling her to "be successful first" before coaching others, and why she decided to respond publicly instead of ignoring it.
  • The abundance mindset practice of driving or walking through a wealthy neighborhood to normalize wealth and remind your brain that money and prosperity are real and accessible.
  • The difference between influencers and coaches, specifically that influencers monetize their audience through brand deals while coaches sell their own transformation and don't need a large following to build a profitable business.
  • Why follower count is irrelevant in the coaching world, and how Katja has made six figures every year without a massive or fast-growing audience by prioritizing relationships over reach.
  • The two versions of success: external success (titles, salary, status, possessions, follower counts) versus internal success (alignment, freedom, joy, waking up excited for your day).
...more
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Building HER with Katja LillianBy Katja Lillian