I turn 35 tomorrow… and something in me has shifted.

In this episode, I’m sharing the real behind-the-scenes of what it looked like to rebuild my identity, confidence, and business after becoming a mom - and the powerful mindset shift that changed everything.

Because the truth is… you’re not stuck because you don’t know what to do.
You’re stuck because you haven’t decided.

We talk about:

• Why waiting for clarity keeps you stuck
• The identity shift no one prepares you for
• How to stop outsourcing your power
• Making decisions with confidence (even when you’re scared)
• The moment that brought my business back to life

If you’ve been feeling lost, in-between versions of yourself, or unsure what your next move is - this episode is for you.

You don’t need more time. You need to decide.

This episode is a real, honest life update.

I’m sharing what’s been happening behind the scenes - from my mom’s recent cancer diagnosis and what our family has been navigating, to how it’s shifted my perspective on time, priorities, and what actually matters.

We also get into:

• Why I’ve been quieter on Instagram stories
• Our decision to spend the summer in California
• A hard but aligned choice to rehome one of our dogs
• Why I’m pulling back from sharing my daughter online
• The rebrand and business shifts I’m moving through

And the biggest mindset shift I’m leaning into right now:
You don’t make sales mean something about you. You create, you share, and you let it land.

If you’re in a season where life, business, and identity are all evolving at once - this one will feel like a deep exhale.

Want to get certified?? Click HERE to sign up for YES SUPPLY'S next cohort, kicking things off March 31st!

What if building a successful business wasn’t about doing more…
but about rewiring who you are at your core?

In this episode of Building HER, I sit down with Reese Evans (YES SUPPLY) - Mindset & Abundance Coach and creator of the YES SUPPLY METHOD - to unpack the real work behind building a business, making money, and becoming the woman who can actually hold it all.

If you’ve ever struggled with self-doubt, money blocks, or feeling like you’re not “ready yet”… this episode will shift everything.

Because the truth is - success isn’t strategy first.

It’s identity, energy, and what you believe is possible for you.

💥 What You’ll Learn in This Episode:

- Why your subconscious mind is running the show (and how to rewire it)
- The real reason you feel stuck, overwhelmed, or “not ready”
- How to shift from self-doubt → self-trust
- The connection between money, identity, and energy
- Why making money isn’t greedy - it expands your impact
- How to stop saying “no” to yourself and start creating momentum
- What it actually takes to build a coaching business that works

✨ About Reese Evans (YES SUPPLY)
Reese Evans is a Mindset & Abundance Coach and the creator of the YES SUPPLY METHOD, on a mission to teach the world how to use the power of the subconscious mind, energetics, and universal laws to create a life they truly desire.

After spending years battling limiting beliefs, negative self-talk, and holding herself back, everything changed when she decided to say a full-body YES to herself - her identity, her desires, and her potential.

Now, through modalities like Neuro-Linguistic Programming (NLP), Hypnotherapy, Emotional Freedom Techniques (EFT), and energy work, Reese helps people create deep, lasting transformation - not just surface-level change.

She has trained hundreds of coaches through her YES SUPPLY METHOD Certification, empowering them to help others break through limitations, step into alignment, and create quantum leaps in their lives and businesses.

🔗 Connect with Reese:
Instagram: @yessupply
Website: yessupply.co

In this episode of Building HER, I’m talking about the viralish reel that sparked thousands of conversations with moms building businesses while raising babies.

Because here’s the truth no one talks about in the online business world:

The strategies that work for childless entrepreneurs don’t always work for mothers.

When you’re building a business during nap times, bedtime, and tiny pockets of quiet, you don’t win by hustling harder.

You win by becoming laser focused on what actually moves the needle.

In this episode, we talk about the following:

• Why most entrepreneurship advice online doesn’t apply to moms
• The reality of building a business with limited time and energy
• Why motherhood forced me to become more efficient and focused in my business
• The 4 business principles that helped me generate six figures postpartum
• How to stop seeing motherhood as a limitation — and start using it as a catalyst
• The surprising reason moms often build smarter, more sustainable businesses
• Why you don’t need more time to succeed — you need better focus

and so much more!

Reel Referenced: https://www.instagram.com/reel/DU28kc0jrB0/?igsh=MW5pNnhrdW42cHZ0dQ== 

What if the life and business you want isn’t blocked by strategy… but by the version of you who still doesn’t trust herself?

In this episode, I sit down with intuitive coach Mikaela Wallet for a deep conversation on self-trust, healing, intuition, victim mindset, and the identity shifts required to build an aligned life and business.

We talk about dark nights of the soul, repeating relationship and money patterns, self-love, self-image, and why so many women stay stuck in jobs, identities, and versions of themselves they’ve outgrown.

Inside this episode:

• How to know if you’re living in or out of alignment
• Why the same patterns keep repeating until you heal them
• The role of self-love, self-image, and boundaries in business growth
• A simple exercise to uncover what lights you up
• Why trusting yourself is the first step to changing your life

If you’ve been feeling stuck, disconnected, or called toward something bigger, this episode will help you reconnect with the version of you who already knows the way.

Connect with Mikaela:
Instagram: @mikaelawallet_
Website: mikaelawallet.com
Podcast: Intuitive Flow with Mikaela Filar

Your new identity will feel uncomfortable before it feels natural.

And most people mislabel that discomfort as:

• Imposter syndrome
• Self-doubt
• “I’m not ready yet”
• “Who do I think I am?”

But what if that feeling isn’t a red flag?

What if it’s proof you’re expanding?

In Part 3 of the Identity Series, we’re talking about the moment after you raise your standards… after you start acting like HER… and why the stretch between your old self-concept and your next-level identity can feel like internal chaos.

This is the part where most new coaches, entrepreneurs, and ambitious women retreat.

Not because they lack strategy.
But because growth feels unfamiliar.

In This Episode, We Dive Into:

• Why your next-level identity feels fake at first
• The psychology behind imposter syndrome and self-doubt
• The “identity gap” that happens when you level up
• Why confidence is a lagging indicator (not a prerequisite)
• The rubber band effect that pulls you back into old habits
• How to hold your new identity even when it feels uncomfortable
• Why feeling like a fraud might mean you’re finally growing

If this episode hits, screenshot it, tag me on Instagram, and tell me the identity you’re stepping into next.

In case you missed it:

Part 1

Part 2

Goals don’t change your life. Identity does.

You can want the six-figure business.
You can want the confidence.
You can want the aligned career.

But if your identity still says:

• “I’m just starting.”
• “I’m not disciplined.”
• “I’m bad at money.”
• “I’m not a salesperson.”

Then your identity will quietly override every goal you set.

In Part 2 of the Identity Series, we’re breaking down:

✔️ What identity actually is (from a psychology + Tony Robbins lens)
✔️ Why identity always beats motivation
✔️ How your self-concept is shaping your income, confidence, and consistency
✔️ Why goals fail when identity doesn’t match
✔️ The 3 powerful ways to change your identity starting now

And yes — I walk you through the exact identity-shifting framework I use with my private clients.

In case you missed it, here's Part 1!

If You’ve Been Thinking About Becoming a Coach…or don't know where to start,

This episode is for you.

In this new Identity Series, we're going BTS of what "HER" actually means. We’re unpacking the real reason early and aspiring coaches stay stuck - and it’s not lack of information or wrong strategy.

It’s identity.

Inside this episode, we talk about:

• Why you still identify as a beginner
• The truth about confidence and coaching
• How to start coaching before you “feel qualified”
• The simple four steps to building a coaching business

If you feel pulled toward coaching but terrified to claim it, press play.

Because you don’t need permission.
You need to decide.

Episode Referenced: The Experience That Changed My Life

What if the reason you’re stuck in fear, self-doubt, and negative thought spirals isn’t because you’re “broken”…
but because there’s something you haven’t forgiven yet?

In today’s episode, I’m sharing a powerful pattern I notice in all my clients and it led us straight to one root cause I’ve seen over and over again in my 10+ years of personal development and 5 years of coaching:

👉 You can’t become the observer of your thoughts until you forgive yourself first.

This episode dives deep into the connection between fear-based thinking, self-criticism, guilt, shame, and forgiveness - and why forgiveness is the missing link to emotional freedom, clarity, and faith-based thinking.

If you feel trapped in your own mind, replaying past mistakes, projecting old pain into future scenarios, or living under the weight of guilt and self-judgment… this episode is for you.

In This Episode, We Explore:

• Why fear-based thinking keeps repeating until forgiveness happens
• The difference between living in a mental cage vs. a mental garden
• How guilt and shame quietly turn behaviors into identity (“I messed up” vs. “I am bad”)
• Why you can’t outwork self-hatred or think your way out of it
• The real reason your inner critic keeps bringing up past mistakes
• How unforgiven moments block presence, peace, and self-trust
• The connection between forgiveness and emotional intelligence
• Why forgiving yourself naturally leads to forgiving others
• A powerful reframe for guilt: behavior vs. identity
• The 4-step forgiveness process you can use 
• How past versions of you deserve compassion, not punishment
• Personal stories I’ve never fully shared before—including quitting tennis, identity loss, and healing old shame
• Why forgiveness doesn’t mean reconciliation—and how boundaries still matter
• How releasing the past frees your future creativity, confidence, and faith

This episode is an invitation to stop punishing yourself for who you were…
so you can finally live as who you’re becoming.

You’ve said it before.
“I just don’t have enough time.”

And in this episode… I’m calling bullshit.

Because I’m a mom of a 13-month-old - and I still hear this excuse constantly from women who say they want more: more freedom, more income, more alignment, more fulfillment.

This episode might trigger you.
That’s intentional.

Inside this conversation, we’re unpacking the real reason “I don’t have time” keeps showing up - and it has nothing to do with your schedule and everything to do with priorities, fear, and self-trust.

If you’ve ever felt:

• Overwhelmed by your to-do list
• Stuck in cycles of busyness with nothing to show for it
• Frustrated that you “want more” but can’t seem to make progress
• Triggered by women who do make it work

…this episode is for you.

In this episode, we dive into:

• Why “I don’t have time” is one of the safest excuses we use to avoid growth
• What you’re actually doing with your time (and where it’s leaking)
• The uncomfortable difference between being busy vs. being intentional
• How motherhood forced me to get radically honest about priorities
• Why waiting for life to slow down is the fastest way to stay stuck
• 5 tangible, real-life ways to reclaim time - without more hustle

Listen in if you’re ready to stop hiding behind busyness and start building a life that actually reflects what you say you want.