If you have ever considered or called yourself a "trusted advisor" then you may want to pay attention to this. The trusted advisor designation is under attack and is being threatened with the worst possible outcome, irrelevance.

 

The thing you have to understand is as trusted advisors, this naming designation is like a knife's edge, it must always be sharpened or else it will become dull and cease to have value. MSPs are facing this same threat but from a new direction, the cybersecurity vendor. Not the software or hardware companies, but the cyber consulting firms sprouting up like weeds all over the world. These firms are proliferating at an alarming rate and they have their sights firmly set on the managed service provider.