June 02, 2020

The Truth about Ageing with Rose Herceg

41 minutes

Rose Herceg is the Chief Strategy Officer at WPP Australia & New Zealand and one of Australia’s most respected social forecasters.

Rose’s first business, Pophouse launched in 1998, became known as Australia’s best-regarded company for innovation, social trends and business strategy. BRW Magazine named Rose the number one innovative thinker in the country and Pophouse the country’s best place to go for new business models and emerging trends data. In 2002 Rose was recognised with the Small Businesswoman of the Year Award.

Rose is also the author of three books – her latest ‘The Power Book’ has been translated into several languages.

You can connect with Rose at WPPaunz.com and on LinkedIn.

What Rose Herceg and I talked about:

Finding balance during COVID-19

Working from home

Finding little moments of joy and pleasure

Finding solutions for clients

Taking mental breaks through the day and sleep at night

Crazy TV shows, movies and books we love

Telling the truth

Feeling real connections with social media

How our current hyper-reality is forcing a level of clarity in our lives

Monumental change and being awakened to the possibility of who you want to be

WPP Report busting some myths about ageing

Turning 50 and figuring out who you want to be

Ageist stereotypes

Marketing is for youth but people over 50 have 46% of the disposable income in Australia

Unconscious bias to ageing – death awaits us all!

We fear what we do not know

Do you feel like you have had a day well lived?

You can connect with me on LinkedIn or Twitter or Instagram using the hashtag #thisconnectedlife and tagging me @melkettle. I’m always happy to hear from listeners, and if you have a guest you would like to nominate or would like to nominate yourself, you can apply here.

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