Sometimes the thing that keeps us going isn’t stamina, skills, or even sheer grit — it’s belief.

In this episode, I share a story about rats (yes, real ones) that completely changed how I think about endurance, business, and why so many of us keep “swimming” even when we’re exhausted. You’ll hear how a 1950s experiment revealed the hidden power of belief, and how it shows up in the way we run our businesses and live our lives.

We’ll explore why some bookkeepers and accountants never feel like they can take a break, what happens when we finally shift our beliefs about rest and freedom, and why balance isn’t a luxury — it’s essential for long-term success.

Most importantly, you’ll walk away with a practical challenge: spotting where you’re still caught in “sink or swim” mode, and creating space for new beliefs that give you strength, balance, and freedom.

Mentioned in this episode:

• The Curt Richter rat experiment and its surprising lessons
• Why belief, not energy, determines endurance
• The dangers of “sink or swim” thinking in business
• A story of a bookkeeper who transformed her life by shifting beliefs
• One action step to help you reclaim balance and stop over-swimming

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👉 Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program

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Have a question for the podcast? Email [email protected]