Building a mobile app sounds like a natural step for product-led startups, but it’s not always the right move. In this episode of the Founder’s Framework podcast, Mark Abbott talks with Ninety’s Head of Product, Kyle Phillips, about what it really takes to build and maintain a mobile app.

You’ll learn:

• Why timing matters more than ambition when launching a mobile experience
• The surprising tradeoffs startups face between web and native apps
• Lessons learned from building Ninety’s own iOS and Android apps

This candid conversation is packed with insights for any founder or product leader thinking about investing in mobile.

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