Measure Success Podcast

The Truth About Business Valuation and Risk


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Selling a business is not a simple transaction. It is a strategic event that often defines an owner's financial future.

In this episode, Carl J. Cox speaks with Gregory Kovsky, President and CEO of International Business Associates, about what it really takes to sell a privately held business. Gregory shares insights from more than three decades of deal experience, including why only a fraction of businesses ever sell and what separates those that do.

The discussion covers buyer demand, valuation mistakes, financing hurdles, and the risks behind earn-outs and retained equity. This episode is essential listening for owners who want to understand their options before going to market.

Listen now and start planning your exit with clarity.

LinkedIn https://www.linkedin.com/in/gregory-kovsky-460aab7/

Website https://ibainc.com/

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Measure Success PodcastBy Carl J. Cox

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