If I can just differentiate myself, I can change the world.

It’s a thought we’ve all had when starting a company, and it’s easy to understand why: in our heads, we see this strategy as a shortcut to success.

It sounds great in principle, but does differentiation really make a difference in your company’s long-term growth?

This week, Alexander Toth dispels the myths behind the idea of differentiation. You’ll learn about:

• Why well-known experts shouldn’t be emphasizing the importance of differentiation
• The shortcomings of differentiation as a strategy for growth
• How big brands find success without true differentiation

If differentiation isn’t the driving factor behind sales, what is? Find out in the latest episode of our podcast.

Recommended reading: Building Distinctive Brand Assets by Jenni Romaniuk
🔗 https://amzn.to/3qA1aFd

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/