Summary

In this episode, Mikel, Jess & David discuss the recent TikTok controversy and delve into the implications for small businesses that rely on TikTok for revenue and emphasize the importance of building customer relationships. 

The conversation shifts to the realities of entrepreneurship, highlighting the challenges and misconceptions surrounding running a business. Finally, they discuss the significance of partnerships in business growth, sharing insights on how to navigate the complexities of collaboration.

Takeaways

• TikTok's recent issues have shaken confidence among small businesses.
• Building a customer relationship is crucial for long-term success.
• Entrepreneurship requires an unshakable belief in your vision.
• Partnerships can drive growth but require careful management.
• Diversifying your e-commerce strategy is essential.
• The appearance of entrepreneurship can be misleading.

Sources: 

https://www.forbes.com/sites/jodiecook/2025/01/14/what-the-tiktok-ban-means-for-your-business/

https://www.sidehustlenation.com/side-hustle-statistics/#sources

https://www.pinger.com/small-business-side-hustle-survey-fall-2023/

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