Going viral isn’t always the golden ticket brokers imagine it to be.

In this live episode of Broker Bulletin, Adelaide-based broker Sam Neville, founder of I Am Lending, reveals how she built a thriving business almost entirely through TikTok and Instagram and why “likes” don’t always equal leads.

In conversation with LMG’s Grace Ormsby, Sam gets raw about what really works on social media, what doesn’t, and why she refuses to “gatekeep” her playbook.

You’ll learn:

• How one video turned 200 views into 200,000 overnight
• Why your focus can’t be on going viral
• The batching system that keeps Sam consistent without burning out
• Why sharing, not competing, is the ultimate growth hack

If you’ve ever wondered how to make social media work for your brokerage, or you’ve simply been too nervous to start, this episode is your blueprint.

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