Most roofing businesses don’t fail because they’re bad at roofing.

They fail because they try to serve everyone.

In this episode, I sat down with Chelsea Smith Fauver from TLC Roofing (Texas) to break down why niching down is no longer optional if you want to build a profitable, sustainable roofing company.

We talk about:

- Why “every job is your job” is the fastest way to lose money

- How your ideal customer should shape your company culture, not the other way around

- Why specializing early helps you identify your strengths and weaknesses faster

- How difficult customers quietly drain profit, time, and energy

- Why reputation - not volume, determines pricing power

- How quality, preparation, and education let you outsell competitors

- Why the roofing industry is moving toward organization, not chaos

Chelsea explains how chasing every customer keeps roofers busy but broke, and why focusing on the smallest viable market leads to better margins, stronger teams, and long-term growth.

If you’re starting a roofing company or stuck trying to scale one, this conversation will force you to rethink who you’re actually building for.

Every job is not your job.

🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.

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