In this episode of the Big Roof Podcast, we cover how roofers can use personal branding and storytelling to build trust, win more jobs, and attract talent — even if you're not a natural on camera. Guest John Cater shares practical strategies to create content that connects and converts.0:00 Intro & Personal Branding

6:15 Why Video Quality Matters

12:30 Communicating Clearly On Camera

18:45 Storytelling vs Selling

25:00 Humanizing Your Brand

31:15 Facing Weaknesses on Camera

37:30 Creating Content That Resonates

43:45 Strategy Behind Studio Builds

50:00 Diversifying Your Video Formats

56:15 Building Trust Through Story

1:02:30 Hiring From Your Audience

1:08:45 Final Thoughts & Takeaways

Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode

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