In this episode of Inspiration Contagion, Holly Jean Jackson delves into the art of thriving amidst economic challenges. She explores the importance of investing wisely and adapting during downturns, emphasizing the role of data-driven decisions and market curiosity. Holly discusses strategies for diversifying markets and creating recession-proof businesses. The episode also highlights the significance of aligning marketing efforts with legacy goals and embracing curiosity to seize opportunities. Holly offers support and guidance for business owners navigating uncertain times, encouraging listeners to take actionable steps toward resilience and growth.