In this episode, Emily is joined by Sara Cheeney, founder of Pure Perfection Clinic and one of the UK’s most in-demand business coaches for aesthetic practitioners.

With over 15 years in aesthetics and a clinic that has stood the test of time since 2008, Sarah brings a rare combination of clinical credibility, commercial strategy and unapologetically honest insight. Since 2019, she has coached hundreds of clinic owners through pricing decisions, hiring, systems, marketing mistakes, device investments and the often misunderstood reality of becoming a KOL.

This conversation cuts through industry noise and “shiny object syndrome” to focus on what actually makes a clinic sustainable and profitable. Sara shares the operational red flags she sees repeatedly in struggling clinics, why so many practitioners feel uncomfortable with selling, and how to build sales confidence without compromising integrity or values.

The episode also explores what clinic owners need to think about before hiring team members, the boundaries many practitioners fail to set, and how rushed decisions, trainings or device launches, can quietly derail progress. 

If you’ve ever felt unsure where your time, money or energy is really going or felt overwhelmed by constant offers, launches and “next best things” this episode offers grounded, proven strategy from someone who understands the realities of running an aesthetics business from the inside out.

Connect with Sara:

• Instagram- @saracheeney
• Website- pureperfectionclinic.com

Connect with Emily:

• Instagram- @bloomandbeyondstudio
• Website- bloomandbeyonestudio.com