“We want to help people, on all levels, understand how to get their message out, build a personal brand online using these free platforms. How do you make that into a legitimate business? We want to help creators figure all those pieces out.”

— Heather Torres

 

With close to 2 million subscribers across two YouTube channels, Think Media is one of the internet’s top authorities on the art and business of video creation. 

 

And in this week’s episode of The Videocraft Show Presented By Video Husky, we have the pleasure of speaking to one of the chief masterminds behind their entire operation.

 

Heather Torres is chief operating officer of Think Media. She’s involved in business development as well as content creation for the company’s YouTube channel and podcast. 

 

By delivering high-value insights through their content, courses, community, and coaching services, Heather and her team have built Think Media into a 7-figure media company (that’s still growing!).

 

In this episode, Jon Santiago speaks to Heather about her early beginnings with the company, including how she met Think Media founder Sean Cannell. They also talk about:

• How she manages to juggle her responsibilities as a mom, wife, creator, and entrepreneur.
• The systems and workflows that Think Media has in place to create content and grow their business.
• Deciding what to share and what not to share online.
• How to determine who to follow and whose advice you should listen to.
• Advice she has for creators who feel like they’ve reached a plateau in the growth of their channels.

 

And much more...

 

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Intrigued? Visit https://www.videohusky.com/pricing/.

 

Relevant Links

• Think Media's Website
• Think Media on YouTube
• Think Media Podcast
• Heather on Instagram
• Heather’s YouTube Channel
• Monday.com
• How I went From 0 to 100,000 Subscribers (with Justin Khoe)

 

Chapters

• (00:00) Intro
• (02:08) Start of conversation with Heather Torres
• (02:40) How Heather Torres and Sean Cannell met and started working with Think Media
• (07:13) How she's able to manage her time between Think Media and homeschooling her kids
• (11:29) Mentors and influencers who helped her
• (13:22) How to determine who to follow and whose advice you should listen to
• (18:42) Being a female entrepreneur in a male-dominated space
• (22:07) How Heather deals with negative comments as a YouTuber
• (24:47) Deciding what to share and what not to share online
• (30:14) How Think Media is scaling up and streamlining collaboration
• (35:11) Adjusting workflows along the way to be more efficient
• (37:35) Current obstacles in the way of Think Media's growth
• (39:23) The content creation process of Think Media (podcast and channel)
• (45:52) Focus on one main platform and have a secondary platform
• (47:46) Repurposing content through making short-form videos
• (50:16) What to do when your YouTube channel stops growing
• (55:41) New levels, new devils!

 

Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template

 

Production Credits

• Producer: Nikki Vicente
• Editor: Ingrid Sarayba
• Graphics: Paolo Lopez