Byron Lazine Audio Experience

The Truth About Selling Your Brand To Compass | Lacey Conway


Listen Later

Lacey Conway, CEO of Latter & Blum, joins Byron Lazine to discuss the Compass sale, CEO Robert Reffkin's leadership style, what the CEO club in real estate needs more of, widespread disappointment with the NAR settlement, and what the best agents and leaders are doing.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code BYRON for 10% off your annual subscription!
Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate
Connect with Byron Lazine: https://www.instagram.com/byronlazine/
Connect with Lacey Conway:
Timestamps:
00:00–02:15 Intro
02:15 The history of Latter & Blum and Lacey’s developing role in the company
06:22 Connections with family-owned real estate companies
08:00 Reactions to the Compass sale
09:54 “This could be the most significant acquisition for Compass…” (agent count-wise)
14:04 What type of leader is Robert Reffkin?
16:53 “They take agent-centric to a new level.” (Compass)
18:19 Could you see yourself as CEO of Compass one day? / “I think Robert is the right guy…”
19:46 What does the CEO club in real estate need more of?
21:51 The unintended consequences of tight-lipped leadership
23:02 Reffkin’s hands-on approach with struggling agents
24:40 Do you see other big independent real estate companies making the same move
25:20 “...I’m irritated now with the NAR settlement.”
27:44 “Why are we still hostage to NAR to access the MLS?”
31:05 There’s a lot of teleprompter reading—not much open discussion
33:25 “It just feels like a colossal disappointment from every broker… ” (NAR settlement)
34:57 The future of NAR: Until the tie-in agreement ends…
35:35 Realty Associates and the stigma attached to 100% transaction fee agents
40:52 “The best agents are the ones that are always learning.”
———
BAM PARTNERS
𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/
𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/
𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200
𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name
𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners
𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam
———
#Compasss #nationalassociationofrealtors #narsettlement

...more
View all episodesView all episodes
Download on the App Store

Byron Lazine Audio ExperienceBy Byron Lazine Audio Experience

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

10 ratings


More shows like Byron Lazine Audio Experience

View all
The Tom Ferry Podcast Experience by Tom Ferry

The Tom Ferry Podcast Experience

1,116 Listeners

It's a Good Life by Brian Buffini

It's a Good Life

2,519 Listeners

The Daily by The New York Times

The Daily

112,502 Listeners

Stay Paid Podcast by ReminderMedia

Stay Paid Podcast

309 Listeners

Ninja Selling Podcast by Ninja Selling

Ninja Selling Podcast

328 Listeners

Massive Agent Podcast by Dustin Brohm

Massive Agent Podcast

339 Listeners

Real Estate Insiders Unfiltered by Real Estate Insiders Unfiltered

Real Estate Insiders Unfiltered

79 Listeners