What does it take to leave a 15-year career in media and build a solar energy business from scratch?

In this episode of The Deep Dive Podcast, host Raisa sits down with Augustus Ajahonnu (Your Energy Guy) — founder of Y-E-G Solar Solutions LLC — to explore how purpose, discipline, and service transformed his life and business.

• From Nigeria’s media industry to American solar leadership, Augustus shares:
• Why he shifted from music and media to renewable energy
• How he built a team focused on value and trust
• The truth about solar contracts and hidden fee
• Why discipline and routine matter more than motivation
• How he turns clients into a community

💡 Whether you’re an entrepreneur or homeowner, this conversation will redefine how you see energy, service, and success.

📌 Connect with Augustus:

Website ➡ www.yourenergyguy.com

Instagram ➡ @yourenergyguy

Email ➡ [email protected]

🎧 Subscribe for more inspiring stories at The Deep Dive Podcast — where we go beneath the surface.

⏱️ Key Moments & Timestamps

00:00 – Intro | Meet Augustus Ajahonnu (Your Energy Guy)

00:49 – From Media & Music to Solar Energy

02:00 – The Pitch That Changed His Life

03:30 – Selling Energy vs. Selling Value

05:00 – How He Built Y-E-G Solar Solutions

06:30 – The Truth About Solar Fees & Misconceptions

08:40 – Building Trust Through Education

10:20 – Handling Challenges & Unhappy Clients

13:00 – Discipline, Routine & Waking Up at 4:30 a.m.

17:00 – Dealing with Rejection & Consistency

20:00 – The Future of Solar & AI in Energy

23:00 – How to Get Started in the Solar Industry

25:30 – Self-Motivation & Belief in Your Purpose

28:00 – Music That Drives His Energy 🎶

30:00 – How to Contact Your Energy Guy