At our Marketing in the Madness Live anti-conference, George Sullivan, Founder of The Sole Supplier, takes the stage to deliver a powerful and energetic talk about human connection in the era of AI. 

With social media reach declining, AI content flooding every feed, and trust becoming harder to earn, George cuts through the noise with a message every marketer needs to hear:

👉 People buy from people.

George shares:

- How The Sole Supplier grew from his bedroom to 4.5M monthly users

Why you need to think deeply again - not outsource everything to ChatGPT

The three pillars that make brands memorable: Educate, Entertain, Inspire

This talk is packed with insights, honesty, humour, and actionable takeaways for anyone working in marketing, brand, or content right now.

If you're a marketer, founder, content creator, or brand builder then this episode will hit home.

Chapters:

This is only the beginning. Over the next few weeks, we’re releasing more incredible talks from Marketing in the Madness Live - including sessions with some of the world’s biggest brands and thought-leaders like Richard Shotton, author of Hacking the Human Mind.

George Sullivan

The Sole Supplier

Katie Street 

Marketing in the Madness 

Street Agency