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In this episode, I sit down with Justin Hall — creator of Supplement Snob and founder of MyQ Brain Food — for an honest, no-BS conversation about the supplement industry, content creation, and why most people are chasing the wrong things.

We break down why supplement brands don’t fail because of formulas, why Ghost dominates the energy drink space (and what people actually care about when buying products), and how experience, taste, and consistency matter more than perfect dosing. Justin shares his journey from building a supplement ingredient app to launching a one-capsule “multivitamin for your brain,” why longevity and brain health deserve more attention, and why he refuses to sell “nature’s Adderall” marketing nonsense.

We also dive into fitness and nutrition trends, macro tracking, why consistency beats the perfect plan every time, and how people earn the ability to stop tracking by actually doing the work first. The conversation wraps with a real talk on content creation — why the space isn’t saturated, why most people quit too early, and how one piece of content can genuinely change your life.

If you’re into supplements, fitness, business, or creating content that actually matters, this episode will shift how you think about all of it.

Topics covered:

• Why most supplement brands fail (hint: it’s not dosing)
• Ghost Energy, branding, and consumer behavior
• Experience vs. formulas in sports nutrition
• Brain health, nootropics, and long-term thinking
• Consistency vs. “optimal” plans in training and nutrition
• Macro tracking as a learned skill
• Content creation, saturation myths, and showing up daily
• Why you’re one video away from everything changing

Follow Justin - https://www.instagram.com/supplementsnoop/

Follow MyQ Brain Food - https://www.instagram.com/myqbrainfood/

Check out MyQ Brain Food - https://myqbrainfood.com/

Download the Supplement Snoop App - https://apps.apple.com/us/app/supplement-snoop/id1180822851

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Any questions or recommendations on who I should have on next? Email them to: [email protected]

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