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The Truth About Video Production Pricing (And What to Do Instead)
Pricing is one of the biggest challenges for video production business owners. How do you know what to charge? Should you raise your rates? What’s the ‘going rate’ for a video? In this episode of The Business of Video Production Podcast, I break down the right way—and the wrong way—to approach pricing.
Many video producers rely on social media forums or blanket advice from ‘experts’ to determine their rates, but this approach is flawed. Instead, pricing should be based on value—both tangible and intangible. I share insights on how to increase the value you provide to clients, differentiate yourself from competitors, and strategically position your business in the market.
If you’ve ever wondered how to confidently raise your rates and get paid what you’re worth, this episode is for you.
What You’ll Learn:
Why looking for pricing advice in Facebook groups is a bad idea
Why generic advice like "just raise your rates" doesn’t work
The key factor that should determine your pricing: value
How to increase both the tangible and intangible value of your services
Why premium pricing comes with higher expectations—and how to meet them
How to choose the right market segment to serve if you want to raise your rates
The importance of mindset when it comes to pricing and self-worth
Mentioned in This Episode:
How to Develop Your Video Production Brand
Episode 7: How to Overcome Quiet Periods in Your Business
My coaching program: ryanspanger.com/coaching
Work With Me:
If you’re ready to refine your pricing strategy, improve your marketing, and confidently raise your rates, check out my coaching program: ryanspanger.com/coaching. Whether you need a short-term boost or long-term guidance, I can help you position your business for higher profits and better clients.
Enjoying the Podcast?
If you found this episode helpful, make sure to hit subscribe so you don’t miss next week’s episode. And if you know a fellow video producer who struggles with pricing, share this with them!
Let’s Connect:
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By Ryan SpangerPricing is one of the biggest challenges for video production business owners. How do you know what to charge? Should you raise your rates? What’s the ‘going rate’ for a video? In this episode of The Business of Video Production Podcast, I break down the right way—and the wrong way—to approach pricing.
Many video producers rely on social media forums or blanket advice from ‘experts’ to determine their rates, but this approach is flawed. Instead, pricing should be based on value—both tangible and intangible. I share insights on how to increase the value you provide to clients, differentiate yourself from competitors, and strategically position your business in the market.
If you’ve ever wondered how to confidently raise your rates and get paid what you’re worth, this episode is for you.
What You’ll Learn:
Why looking for pricing advice in Facebook groups is a bad idea
Why generic advice like "just raise your rates" doesn’t work
The key factor that should determine your pricing: value
How to increase both the tangible and intangible value of your services
Why premium pricing comes with higher expectations—and how to meet them
How to choose the right market segment to serve if you want to raise your rates
The importance of mindset when it comes to pricing and self-worth
Mentioned in This Episode:
How to Develop Your Video Production Brand
Episode 7: How to Overcome Quiet Periods in Your Business
My coaching program: ryanspanger.com/coaching
Work With Me:
If you’re ready to refine your pricing strategy, improve your marketing, and confidently raise your rates, check out my coaching program: ryanspanger.com/coaching. Whether you need a short-term boost or long-term guidance, I can help you position your business for higher profits and better clients.
Enjoying the Podcast?
If you found this episode helpful, make sure to hit subscribe so you don’t miss next week’s episode. And if you know a fellow video producer who struggles with pricing, share this with them!
Let’s Connect: