Lisa is the president of BottomLine, a company that supports Challenger Brands to evolve their business and create more impact. For her, advancing a business requires more than a surface-level strategy. This is why Lisa and her team hyper-focus on their unique Impact Assessment process to uncover key insights, and help clients see what others may not. Her team helps clients implement high-performing strategies centered on strong market research insights that consistently improve conversion rates, increase sales, and profit margins.

• Highlights
• Doing market research - 2:07
• What it means to properly position yourself - 3:55
• Exclusivity vs. Commodity - 4:39
• Understanding what the market needs and wants - 6:57
• Why you do what you do - 15:22
• The experience of the customer - 17:38
• Creating a passion for a brand - 19:55
• What are you most frustrated about - 23:58
• You need to do your homework - 26:02
• It all depends on what makes sense for your business - 28:33
• Female entrepreneurs - 31:47
• Being proud to have a certification - 32:49 Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork
• https://dogoodwork.io/work-with-raul
• https://dogoodwork.io/podcast
• Connect with Lisa Genovese
• Website: https://www.wearebottomline.com/
• Email: [email protected]
• LinkedIn: https://www.linkedin.com/in/lisamariegenovese/