NORTH CAROLINA TURFGRASS:
Ask any landscape professional about business; talent is usually the hot topic. Finding qualified and motivated candidates to work in this dynamic industry seems to be half the business battle.
Yet surprisingly, college turfgrass programs are decreasing or folding across the country. Golf Course Management Online estimates a 75% decrease in college turfgrass enrollment since the peak of the 2000s, with three universities pausing or discontinuing their programs completely.
Some turfgrass students may have migrated to community colleges, but high-skilled management positions demanding scientific understanding and decision-making often require greater depth of study. That need remains.
“The demand for turfgrass managers trained in turfgrass culture, pest/weed control, soil science, and irrigation management has grown in the last five years,” said Grady Miller, North Carolina State University turfgrass professor and extension specialist. “And while positions in the golf and sports turf industries are popular for graduates, there are many other turfgrass industries that are looking to hire
our graduates.”
So, as industry demand rises like summer weeds, who will do the work? Recruiting is an ongoing challenge, but many find the field isn’t even on students’ radar.
“I visited three high school classes in the last few months and asked if turfgrass is ever a career path suggested to the students,” Kurt Bland, president of Bland Landscaping, said. “Not one hand went up.”
North Carolina’s population grew 1.3% in 2022 (significantly more in some areas), making it the third fastest-growing state in the U.S., behind Florida and Texas. This business and resident influx is fueling demand for home and corporate landscape maintenance, athletic fields for team sports, as well as recreational golf and public green space.
But with a limited workforce, it’s a rising tide raising boats with short anchor lines.
Here’s What NC State is Doing
North Carolina State University is proud to be the nation’s second-largest turfgrass program offering degrees at all levels: two-year associate, four-year bachelor, as well as master’s and doctoral degrees.
INCREASING TURFGRASS STUDENTS AND ENSURING CAREER PLACEMENT
NC State’s bachelor of science focused on turfgrass is growing. Enrollment has risen from 19 in the fall of 2018 to 34 in the fall of 2023, a 79% increase. But even our graduates see that demand is outpacing supply.
”Recently, we had a graduating senior who received 31 job offers and never put out an application,” said David Crouse, director of undergraduate programs in NC State’s Department of Crop and Soil Sciences. “Needless to say, we are consistently placing 100% of our turfgrass graduates.”
With such strong demand, Crouse says his team is actively recruiting through every avenue, but their reach is limited.
“We attend major high school events, like the annual FFA convention, host students on campus through Spend a Day at State, and communicate with high school teachers and guidance counselors, but we can’t be everywhere. We definitely need help from our alumni and the entire turfgrass industry to spread the word about green career opportunities and the paths to get there.”
Expanding Two-Year Graduate Numbers
NC State’s Agricultural Institute (AGI) offers a two-year Associate of Applied Science degree in turfgrass management. Enrollment dipped in 2020 but recently has been holding steady at around 30 students and is rising.
To improve application and enrollment numbers, AGI’s team is prioritizing in-person recruitment, social media presence and campus visit opportunities. They also added a dedicated recruiter in 2022. Lee Ivy is the director of NC State’s AGI.
“We are working to significantly increase recruitment,