The Turn

Providing an un-paralleled experience to customers and guests while striving to grow the game and it's future. This is the driving force for what motivates those who work in the golf industry. The exact same thing can be said for those in the Tennis industry. Jared Cohen and Michael Loizou are joined by two members of the executive team at Cliff Drysdale Management in Kim Arena, Vice President of Sales and Marketing, and Scott McCulloch, Vice President of Operations for a conversation on the industry of tennis and how there are so many comparisons you can make from both the golf and tennis industry's. In Turn (pun intended), this is an opportunity for those who work for these great sports to learn from one-another.

The Turn Podcast has hit the road as we broadcast in the Northeast at Springdale Golf Club on the campus of Princeton University.We're joined by Chief Business Officer of the AJGA, Jason Etzen, as well as Head Golf Professional at Springdale, Keith Stewart, to discuss the trends of junior golf, how it is continuing grow and evolve and how kids are learning not just about the game, but life lessons. Tune in to this great conversation on growing the game of golf.

The Troon Saguaro Amateur Series is a series of golf tournaments during the off times of college golf around the United States. From California to Arizona to Tennessee, this Amateur series is in it's second full year of existence and is continuing to grow. Roy Edwards, the Men's head golf coach at the University of Colorado, Joe Jensen, the Men's head golf coach at the University of Wyoming and Brady Wilson, the general manager of Ak-Chin Southern Dunes Golf club are the founders of the Troon Saguaro Amateur series and are our guests on this podcast to discuss how the events are providing value to both amateur golfers and the clubs who are hosting them.

For this episode of The Turn, we have complied a crew that combine for over 60 years of experience in the golf industry to have a round-table discussion answering questions as it pertains to the business of golf, private clubs and trends going forward in the industry. The topics include career goals and advice, certifications, digital marketing and content tools, developing new golfers and much more! Be sure to follow us on Twitter at @TheTurnPod to keep the conversation going with more questions for future discussions from our hosts and the panel!

It's not just a golf cart or pull cart on the golf course anymore! Now there are Segways, GolfBoard's, mountain bikes, TurfRiders, and much more! One the forefront of new golf cart technology is the Shark Experience which brings live broadcast and music streaming capabilities to your round. Jared Cohen and Michael Loizou are joined by Allie Oseikie of the Shark Experience to talk about the innovative technology they are bringing to golf courses and how it is impacting the golf consumer.

One of the most prevalent topics in golf in 2018 from the professional ranks to the amateurs is the incredible technology seen with equipment. Jared Cohen and Michael Loizou in this episode are joined by the director of strategic partnerships for Callaway Golf, Randy Rubin, who discuss everything from innovations with equipment to marketing an international brand. Plus, the guys give their takeaways from the 2018 Masters Tournament.

Everyone is trying to get ahead in the ever changing world of digital marketing. Whether it be through search engines or social media, having the right plan in place could make all the difference. Jared Cohen, Michael Loizou and Bill O'Brien are joined by Kim Nguyen, Director of Agency Operations for Web.com, to discuss the latest digital trends. The guys also weigh in on the significance of today's digital marketing and how it is making an impact daily fee, resort and private clubs around the world.

Hurricane Irma and Maria devastated the country of Puerto Rico back to back late last year causing much of the country to go without water and power for a stretch of time. In the middle of it all was Jamie West, the Director of Country Club Operations at Wyndham Grand Rio Mar Puerto Rico Golf & Beach Resort. Jamie joins Jared Cohen and Michael Loizou on this podcast to discuss the incredible story of how he and his team provided aid for those at the resort as well as those in the community. Plus the process of rebuilding after this once in a generation disaster struck Puerto Rico. A special thanks goes out to Jamie for pulling back the curtain, giving us a perspective that many might not have heard about in reports after Hurricane Maria struck.

Introducing the first Episode of The Turn, a gold business podcast powered by Troon!

Jared Cohen and Bill O'Brien's featured guest for this edition is the Senior Vice President of Sales and Marketing for Troon, Kris Strauss as he has spent the last few weeks both at the PGA Show in Florida and the Waste Management Phoenix Open in Arizona. Bill and Jared also provide their thoughts on the Phoenix Open and Bill wraps things up with his "travel trend."