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The Two Changes I Made That 3X’d My Conversion Rate
If you’re a coach, consultant, or entrepreneur eager to master the art of selling from stage, this episode is for you. Zach Hesterberg, founder of paidevents.com and a renowned paid events expert, details the proven strategies that helped him 3x his conversion rate for stage presentations.
Zach shares two powerful tweaks he made to his own event framework, detailing the ruthlessly attack bottlenecks method that allowed him to optimize every step of his event sales funnel. You’ll discover how to identify the biggest challenges in your registration, show-up, retention, and conversion rates, and the exact steps you need to fix them. Listen as Zach breaks down what worked (and what didn’t), including the impact of adding payment plans and deposit models, real-life examples from multi-figure event launches, and actionable advice on diagnosing your own presentations for maximum profit.
Whether you’re just getting started with virtual events or looking to scale your high-ticket offers, this episode is packed with real-world insights to help you convert more leads into clients and sell out your next event.
Zach Discusses:
Maximizing stage presentation conversion rates
Diagnosing and attacking sales funnel bottlenecks
Importance of show rates at events
Event profitability and price point strategy
Learning from post-event debriefs
Making high-ticket offers more accessible
Incremental event and funnel improvement strategies
Timestamps:
00:00 Shifting to Scalable Group Coaching
05:01 Event Review and Lessons Learned
08:29 Improving Event Attendance Rates
10:26 Event Bottlenecks and Conversion Fixes
13:59 Improving Event Conversion Rates
18:02 Improving Accessibility Boosts Engagement
20:54 Stage Sales Conversion Insights
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook
Youtube: @zachhesterberg
Instagram: instagram.com/zachhesterberg/
View all episodes
By Zach HesterbergIf you’re a coach, consultant, or entrepreneur eager to master the art of selling from stage, this episode is for you. Zach Hesterberg, founder of paidevents.com and a renowned paid events expert, details the proven strategies that helped him 3x his conversion rate for stage presentations.
Zach shares two powerful tweaks he made to his own event framework, detailing the ruthlessly attack bottlenecks method that allowed him to optimize every step of his event sales funnel. You’ll discover how to identify the biggest challenges in your registration, show-up, retention, and conversion rates, and the exact steps you need to fix them. Listen as Zach breaks down what worked (and what didn’t), including the impact of adding payment plans and deposit models, real-life examples from multi-figure event launches, and actionable advice on diagnosing your own presentations for maximum profit.
Whether you’re just getting started with virtual events or looking to scale your high-ticket offers, this episode is packed with real-world insights to help you convert more leads into clients and sell out your next event.
Zach Discusses:
Maximizing stage presentation conversion rates
Diagnosing and attacking sales funnel bottlenecks
Importance of show rates at events
Event profitability and price point strategy
Learning from post-event debriefs
Making high-ticket offers more accessible
Incremental event and funnel improvement strategies
Timestamps:
00:00 Shifting to Scalable Group Coaching
05:01 Event Review and Lessons Learned
08:29 Improving Event Attendance Rates
10:26 Event Bottlenecks and Conversion Fixes
13:59 Improving Event Conversion Rates
18:02 Improving Accessibility Boosts Engagement
20:54 Stage Sales Conversion Insights
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook
Youtube: @zachhesterberg
Instagram: instagram.com/zachhesterberg/