Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term.

Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel.

In this re-release, I’ve kept the original calls to action so you can see firsthand how much value this episode still holds, even with those dated pieces. The rest? 100% evergreen.


Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas.

In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients.

3:39 – My #1 favorite way to get content ideas

6:31 – Another way this benefits you as a long-time service provider

10:14 – My second favorite way to get content ideas

12:23 – The very specific kind of podcast Uncommonly More produces

14:55 – Examples of how I’ve applied this second technique to this podcast

Mentioned In The Two Most Effective Ways to Generate Content Ideas

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