What I suspect is true for you is what I'm hearing from a lot of my clients – there's just too much noise in the world. And more and more, we want to be able to focus on the essentials of what's going to work.

When we're talking advocacy, there are two essential ingredients. If you don't have those two fully dialed in, your results are going to be disappointing. You'll keep finding yourself in that place where the decisionmaker doesn't fully get what you do. 

And because they don't fully get what you do, and don't understand the complexity of the problem you solve, they also can't correctly value the worth of the work that you do and the transformational outcomes you create in the lives of the people you serve.

So we've gotta get them to get it. That's the bottom line. Those two critical ingredients for making that happen? If either one of them is not fully dialed in, chances are they're still not going to get it.

I want to help you get those two critical ingredients dialed in and working for you. To get the results you want every time you engage a decision maker.

In this episode, I’m sharing:

·        The three reasons behind decisionmakers not “getting it” about the value of your work

• The top three things you need to do with your messaging to make sure decisionmakers do “get it”
• Why persuasion almost never works
• The key element Nonprofits often leave out of their messaging, that is costing them a ton of influence with decisionmakers
• The five core principles of successful engagement
• The multiplier effect of learning a full set of messaging and engagement skills
• Why the techniques that feel most uncomfortable are the ones you should work hardest to master

Ready to take your messaging and engagement skills to the next level? The wait list for my new coaching program is now open. Only 10 Founding Member spots will be available. Claim yours by sending me a message here: 

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