🎙 Episode 3: The Two Paths to Marketing — What Clients Want vs What They Need

In this episode, Cytel breaks down one of the biggest truths in coaching and marketing: there is a powerful difference between what clients think they want and what they actually need to create real, lasting results.

You’ll discover why selling only what clients “want” keeps your message on the surface—and how understanding their deeper needs allows you to create offers, content, and messaging that truly transform lives.

Cytel shares practical examples, the energetic shift behind each path, and how coaches can bridge the gap without overwhelming or confusing their audience. If you’ve ever struggled with positioning your offer, attracting aligned clients, or clearly explaining your process in a way that lands—this episode is your roadmap.

Tune in to learn how to market with clarity, integrity, and impact.

• The difference between want-based vs need-based marketing

• Why surface-level selling leads to burnout and misalignment

• How to speak to transformation instead of just desire

• The energetic shift that attracts your ideal clients

• How to clarify your message without overcomplicating it

🔗 Take the Next Step:
👉 Click here to Book a Call

Connect with Cytel:

Instagram: @divinelunarguide

Website: soulsound.co