Your organisation can use AI in two key ways - but it might be using only one. The first is embedding AI into core operations, where it works behind the scenes to streamline processes like loan approvals, insurance claims, and medical diagnoses. The second, and often overlooked, is giving people direct access to AI-powered tools like ChatGPT, AI agents, and deep research assistants. If you’re serious about being an AI-driven organisation, make sure you’re using AI in both ways.

https://swiy.co/go-the-two-sides-of-ai

Is your organisation an AI-driven organisation? And what does that even mean?

About a year ago, Amazon in Australia surveyed CEOs and other leaders across different industries and sectors, asking about AI’s impact. One key question was whether they expected their organisation to be AI-driven by 2028. The result was 90% of leaders said yes!

That’s only three years from now. But what does it really mean to be AI-driven?

You organisation can use AI in two key ways - but it might be using only one.

First, AI might be built into your core processes - for example:

* Banks use AI to assess loan applications.

* Insurance companies use AI to determine premiums and process claims.

* Healthcare providers use AI to analyse scans and diagnose diseases.

* HR teams use AI to screen job applications.

In these cases, AI works in the background, supporting decision-making or automating processes that would otherwise be too complex or time-consuming for humans. Your people might not even be aware they’re using AI, because it’s just part of how things work.

This is a valuable use of AI, but it’s only half the picture.

The second side of AI is what we’ve seen explode in the last few years: generative AI, like ChatGPT or Microsoft Copilot. Instead of AI running in the background, people use it directly to enhance their work. This is extremely powerful for boosting productivity, enhancing your customer experience, and improving decision making.

But many organisations are still hesitant to embrace this use of AI. Some organisations still ban tools like ChatGPT or Microsoft Copilot, despite their value. And AI capabilities are evolving fast - with agents and deep research tools that can automate, summarise, and proactively deliver insights.

For example, OpenAI recently launched its Deep Research tool, allowing users to conduct detailed investigations with AI. Right now, it’s only available to premium ChatGPT users for about $300 per month. But Perplexity, a ChatGPT rival, introduced a similar feature - available free!

This shift from passive AI (behind the scenes) to active AI is where AI and people are really working together. But many organisations are missing this opportunity.

And that’s a mistake.

If you’re only using AI in your core operations but not equipping your people with AI-powered tools, you’re not fully AI-driven. You’re missing out on a huge opportunity for productivity, innovation, and competitive advantage.

The longer you wait, the further behind you’ll fall. But it’s never too late to start.

I’m running a free, public online presentation soon about people-powered AI. Register now, and learn how to bring your people on the AI journey.

Register for the virtual masterclass:

https://swiy.co/go-the-two-sides-of-ai

Hosted on Acast. See acast.com/privacy for more information.