Sales reps often manage deals through CRM stages while missing the buyer’s internal reality: approvals, meetings, budget cycles, and shifting priorities. 

In this episode, Brandon breaks down the two timelines running inside every deal and explains why “random” stalls usually happen when internal motion doesn’t match external progress.

You’ll learn the questions that surface internal decision triggers, how to anchor next steps to real calendar events, and how to stop relying on hope as your timeline. If your deals keep slipping despite strong calls, this episode gives you the framework to regain control.