Welcome to Fi$H Factor, where multi-generational grit meets visionary hustle. Mike Ungaro, CEO of San Pedro Fish Market and co-creator of the Kings of Fi$H TV series, shares the wild story behind the time they turned the Market into a full-blown cooking competition.

Inspired by Guy Fieri’s Grocery Games, the Kings of Fi$H crew dropped a group of chefs into the chaos of the Market with one rule: figure it out. They had no idea where the fridges or freezers were, wandered into the wrong kitchens, and somehow still managed to cook up seafood masterpieces amid ice, boxes, and confusion.

Judged by Jennifer Ungaro and Orlando “Big and Sexy,” with surprise appearances from Henry Ungaro and the late Tommy Jr., the episode became one of the funniest and most unpredictable moments in Kings of Fi$H history.

What started as a spontaneous experiment turned into a fan-favorite season that captured the spirit of San Pedro: raw, hilarious, and full of heart.

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