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What do you mean by Google Ads automation in your courses and why it's a blank page? I'm not sure which blank page you are referring to. I think you may be referring it to our courses page and automation is where certain things happen without human interaction. We have a set of about 30 to 40 different AdWords or Google Ads scripts which are what we call automation. So for example I talked earlier on I talked about somebody putting in a negative keyword. Which is a good keyword for us but it's now blocked.

The way we set up our ad groups is we have got a phrase match ad group with the same set of keywords with exact and if I've got an exact match keyword in an exact match ad group I want the exact match keyword as negative in the phrase match so it sculpts the traffic now to do this with hundreds or thousands or thousands and thousands of keywords is going to be impossible and that is when using the power of automation.

Page 404 errors we know straight away before the customer comes back to us and says oh well you've been running the ad to a 404. Lots of this automation then we have got budget automation to make sure that Google doesn't overspend it, stops that campaign as soon as it hits 95% of the budget or whatever. So there are lots of ways we automate our workflow.