Garlic Marketing Show

The Ultimate KPI-Tracking and Content Regeneration Strategy with Tyler Lane, Session Interactive


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In a world where digital marketing is becoming more and more critical for the success of your business or agency, having an effective content strategy is key. Ian Garlic talks to Tyler Lane, Founder of Session Interactive, about his keys to creating and restructuring great content. Tyler discusses what KPIs you should be tracking as well as how to break down your content priorities. Discover his best tips for incorporating videos into all of your content.


What You’ll Learn:
  • The Most Common Errors People Make in Their Content
  • The Two Main Goals to Structure a Strategy Around
  • Out-Of-The-Box KPIs That You Should Be Tracking
  • The Three Main Buckets for Content Regeneration
  • The Ultimate Priority Breakdown to Adjust Your Strategy 
  • Key Factors to Setting Up Google Analytics Properly
  • Incorporating Video into the Content Structure


Connect with Tyler:

LinkedIn

Twitter

Session Interactive


Resources:

Connect with Ian

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Garlic Marketing ShowBy Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies.

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