This episode of the Ultimate Strategy Podcast delves into the fascinating story of Cadbury. Exploring its origins, branding strategies, global expansion, challenges faced, and innovative marketing approaches. Laura and Devina, discuss how Cadbury has maintained its reputation and adapted to various markets while emphasizing emotional connections with consumers. 

Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.

Chapters

00:00 Introduction to Cadbury's Strategy

02:33 The Origins of Cadbury's

04:56 Branding and Emotional Connection

07:06 Global Expansion and Market Adaptation

09:40 Challenges and Controversies

12:45 Innovation and Digital Marketing

14:34 Key Lessons from Cadbury's Strategyk for Etsy

Key Learnings

Heritage and Global Evolution: Cadbury's journey from a family business to a global brand reflects resilience and cultural adaptability.

Marketing and Innovation: Emotional branding, digital strategies, and product innovation keep Cadbury relevant and connected to diverse audiences.

Sustainability and Standards: Ethical sourcing and maintaining high standards reinforce Cadbury’s reputation as a trusted premium brand.

About Our Sponsor

Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.

Resources

Don't Miss Our Next Episode!

Tune in next week when we’ll be talking about the Strategy of Cadbury.

Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.

About the Speakers

Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.

Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.

Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.

⁠⁠⁠⁠⁠⁠#Strategy⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#StrategyExecution⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#Speed⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#Leadership⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#BusinessGrowth⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#Podcast⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#CascadeStrategy

In this episode, Devina and Laura explore the journey of Etsy, an e-commerce platform that has transformed the marketplace for handmade goods. They discuss Etsy's founding, its unique value proposition, the dynamics of its two-sided marketplace, branding strategies, community engagement, challenges faced, and future outlook.

Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.

Chapters

00:00 Introduction to Etsy's Journey

08:47 Marketplace Dynamics: Buyers and Sellers

14:20 Branding and Community Engagement

20:05 Future Outlook for Etsy

Key Learnings

About Our Sponsor

Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.

Resources

Don't Miss Our Next Episode!

Tune in next week when we’ll be talking about the Strategy of Cadbury.

Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.

About the Speakers

Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.

Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.

Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.

⁠⁠⁠⁠⁠#Strategy⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#StrategyExecution⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Speed⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Leadership⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#BusinessGrowth⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Podcast⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#CascadeStrategy

In this episode of the Ultimate Strategy Podcast, Devina welcomes Barak Michaelis, Senior International Growth Consultant at Google, to discuss the intricacies of geo-diversification and global strategy. The conversation covers the importance of understanding diverse markets, developing effective strategies for international expansion, and the operational and marketing considerations that come with entering new territories. Barak shares insights on learning from both successes and failures, the future trends in global strategy, and key takeaways for strategic leaders looking to navigate the complexities of going global.

Chapters

02:38 The Importance of Geo-Diversification

05:52 Tactics for Going Global

11:44 Operational Considerations in Global Strategy

16:35 Marketing Strategies for Global Expansion

23:29 Learning from Successes and Failures

30:49 Future Trends in Global Strategy

Key Learnings

Strategic Market Entry: Geo-diversification, thorough research, and cultural alignment are critical for accessing and succeeding in new markets.

Tailored Execution: Adapting marketing strategies, leveraging AI, and focusing on hyper-localization enhance customer connection and operational efficiency.

Iterative Growth: Testing, learning from failures, and seizing opportunities in emerging markets drive continuous innovation and market fit.

About Our Sponsor

Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.

Resources

Don't Miss Our Next Episode!

Tune in next week when we’ll be talking about best-practices on building a dedicated strategy team in an organization. This episode will be packed with practical tips you don't want to miss!

Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.

About the Speakers

Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.

Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.

Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.

⁠⁠⁠⁠⁠#Strategy⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#StrategyExecution⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Speed⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Leadership⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#BusinessGrowth⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Podcast⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#CascadeStrategy

Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.

In this episode, Devina and Laura explore the concept of blue sky thinking, a limitless approach to brainstorming that encourages innovative and bold ideas. They discuss the importance of long-term vision, practical steps for conducting blue sky thinking sessions, and the potential pitfalls to avoid.

Chapters

00:00 Introduction to Blue Sky Thinking

03:09 Understanding Blue Sky Thinking

06:04 Practical Applications of Blue Sky Thinking

08:57 Running a Blue Sky Thinking Session

12:00 Challenges and Pitfalls of Blue Sky Thinking

16:06 Real-World Examples and Closing Thoughts

Key Learnings

About Our Sponsor

Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.

Resources

Don't Miss Our Next Episode!

Tune in next week when we’ll be talking about Unleashing Limitless Potential in Strategy with Blue Sky Thinking. This episode will be packed with practical tips you don't want to miss!

Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.

About the Speakers

Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.

Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.

Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.

⁠⁠⁠⁠⁠⁠#Strategy⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#StrategyExecution⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#Speed⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#Leadership⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#BusinessGrowth⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#Podcast⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#CascadeStrategy

Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.

In this episode, the hosts discuss the importance of year-end reflection for businesses, emphasizing five key questions to guide the process. They explore how to celebrate wins, address challenges, evaluate performance against goals, identify trends and opportunities, and set priorities for the coming year.

Chapters

00:00 Introduction to Year-End Reflection

06:24 Addressing Challenges: Learning from Setbacks

12:23 Looking Ahead: Trends and Opportunities for the Future

Key Learnings

About Our Sponsor

Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.

Resources

Don't Miss Our Next Episode!

Tune in next week when we’ll be talking about Unleashing Limitless Potential in Strategy with Blue Sky Thinking. This episode will be packed with practical tips you don't want to miss!

Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.

About the Speakers

Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.

Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.

Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.

⁠⁠⁠⁠⁠#Strategy⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#StrategyExecution⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Speed⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Leadership⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#BusinessGrowth⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Podcast⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#CascadeStrategy

Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.

In this episode Miriam and Laura discuss the critical aspects of strategy execution, focusing on employee buy-in, leadership involvement, and the importance of creating a culture of accountability and ownership. They explore the challenges organizations face in engaging employees with strategic initiatives and share insights on how to simplify processes, establish governance, and connect strategy to performance metrics.

Chapters

00:00 The Challenge of Employee Buy-In for Strategy Execution

08:21 The Importance of Leadership Buy-In

15:56 Connecting Strategy to Performance Systems

22:29 Establishing Feedback Loops for Improvement

Key Learnings

Employee Buy-In is Critical: Engaging employees starts with clearly communicating the 'why' behind the strategy and modeling desired behaviors.

About Our Sponsor

Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.

Resources

Check out Cascade at ⁠⁠⁠⁠⁠⁠https://www.cascade.app/⁠⁠⁠⁠⁠⁠

Subscribe to The Ultimate Strategy Podcast on your favorite platform to never miss an episode!

Follow us on LinkedIn for updates and more strategic insights: /cascadestrategy

Don't Miss Our Next Episode!

Tune in next week when we’ll be talking about best-practices on building a dedicated strategy team in an organization. This episode will be packed with practical tips you don't want to miss!

Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.

About the Speakers

Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.

Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.

Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.

⁠⁠⁠⁠⁠⁠#Strategy⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#StrategyExecution⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#Speed⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#Leadership⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#BusinessGrowth⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#Podcast⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#CascadeStrategy⁠

Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.

In this episode, Devina and Miriam delve into the critical topic of strategic focus and the challenges organizations face with strategic fatigue. They discuss the importance of creating a clear and impactful strategy that employees can connect with, the signs of strategic fatigue, and practical steps leaders can take to enhance focus and drive impact.

Chapters

00:00 Introduction to Strategic Focus

12:30 Practical Steps to Combat Strategic Overload

21:04 Creating a Sustainable Strategy

26:54 Closing Thoughts on Leadership and Strategy Execution

Key Takeaways:

About Our Sponsor

Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.

Resources

Check out Cascade at ⁠⁠⁠⁠⁠https://www.cascade.app/⁠⁠⁠⁠⁠

Subscribe to The Ultimate Strategy Podcast on your favorite platform to never miss an episode!

Follow us on LinkedIn for updates and more strategic insights: /cascadestrategy

Don't Miss Our Next Episode!

Tune in next week when we’ll be talking about how Strategic Governance. This episode will be packed with practical tips you don't want to miss!

Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.

About the Speakers

Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.

Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.

Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.

⁠⁠⁠⁠⁠#Strategy⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#StrategyExecution⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Speed⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Leadership⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#BusinessGrowth⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Podcast⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#CascadeStrategy

Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.

In this episode Devina and Laura explore the concept of becoming a trailblazer in business. They discuss the defining characteristics of trailblazers, the mindsets that set them apart, and the strategies necessary for leading in an industry. The conversation emphasizes the importance of adaptability, storytelling, and maintaining a customer-centric approach to innovation.

Chapters

00:00 Defining the Trailblazer Mindset

06:41 Key Strategies for Becoming a Trailblazer

10:51 The Power of Adaptability and Innovation

15:49 The Importance of Storytelling in Trailblazing

Key Takeaways:

About Our Sponsor

Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.

Resources

Check out Cascade at ⁠⁠⁠⁠⁠https://www.cascade.app/⁠⁠⁠⁠⁠Subscribe to The Ultimate Strategy Podcast on your favorite platform to never miss an episode!Follow us on LinkedIn for updates and more strategic insights: /cascadestrategy

Don't Miss Our Next Episode!

Tune in next week when we’ll be talking about how to become the next trailblazer? This episode will be packed with practical tips you don't want to miss!

Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.

About the Speakers

Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.

Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.

Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.

⁠⁠⁠⁠⁠#Strategy⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#StrategyExecution⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Speed⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Leadership⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#BusinessGrowth⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Podcast⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#CascadeStrategy

Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.

In this episode Miriam and Laura discuss the concept of reverse engineering your strategy to align fragmented plans within organizations. They emphasize the importance of identifying common themes across departments and the value of both top-down and bottom-up approaches in strategy development. The conversation also highlights practical steps for conducting strategy alignment workshops and the necessity of maintaining an agile strategy that evolves with the business environment.

Chapters

00:00 Understanding the Need for Strategy Alignment

07:13 Identifying Common Themes Across Plans

12:32 Practical Steps for Strategy Alignment

16:44 The Importance of Agile Strategy Execution

Key Takeaways:

About Our Sponsor

Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.

Resources

Check out Cascade at ⁠⁠⁠⁠⁠https://www.cascade.app/⁠⁠⁠⁠⁠Subscribe to The Ultimate Strategy Podcast on your favorite platform to never miss an episode!Follow us on LinkedIn for updates and more strategic insights: /cascadestrategy

Don't Miss Our Next Episode!

Tune in next week when we’ll be talking about how to become the next trailblazer? This episode will be packed with practical tips you don't want to miss!

Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.

About the Speakers

Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.

Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.

Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.

⁠⁠⁠⁠⁠#Strategy⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#StrategyExecution⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Speed⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Leadership⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#BusinessGrowth⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#Podcast⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#CascadeStrategy

Welcome to another insightful episode of The Ultimate Strategy Podcast, your go-to resource for everything strategy-related. Each week, we delve into a new topic designed to make strategy both approachable and actionable, helping your business grow smarter.

In this episode of the Ultimate Strategy Podcast, host Devina Patel explores the remarkable journey of Blank Street Coffee, a rapidly growing coffee chain that has made significant strides in the competitive coffee market. Devina covers the company's innovative strategies, including product offerings, community engagement, and the challenges faced in a saturated market.

Chapters

00:00 Introduction

01:33 The Rise of Blank Street Coffee

03:25 Innovative Strategies and Product Offerings

05:18 Challenges in a Saturated Market

07:13 Building Community and Customer Loyalty

09:11 Future Ambitions and Conclusion

Key Learnings

About Our Sponsor

Cascade is the #1 strategy execution platform that helps organizations turn visions into reality by centralizing strategy planning, execution, and tracking in one place. From deploying life-saving vaccines to engineering the fastest Formula One cars, Cascade helps organizations around the world achieve their strategic goals.

Resources

Don't Miss Our Next Episode!

Tune in next week when we’ll be talking about best-practices on building a dedicated strategy team in an organization. This episode will be packed with practical tips you don't want to miss!

Thanks for listening! Remember, great strategies are only as good as their execution. Take action, make it happen, and see the results. See you in the next episode for your weekly dose of strategy.

About the Speakers

Miriam Lesa: Miriam serves as the Strategy Execution Director at Cascade, bringing 15 years of experience from top-tier corporations like Siemens and Adidas. Her background in strategy and marketing, particularly in leading strategy for Adidas in Canada, equips her with a holistic understanding of business direction and cultural impact. Miriam's passion lies in making strategy approachable and actionable, ensuring organizations not only plan effectively but also execute with excellence.

Laura Blackmore: Laura is the Head of Strategy Execution at Cascade, with over a decade of experience helping organizations improve their efficiencies using cutting-edge tools and strategies. Her expertise spans from health and safety initiatives to AI deployments, making her a versatile leader in strategic execution. Passionate about translating strategic visions into actionable plans, Laura's insights help businesses achieve their goals with precision and agility.

Devina Patel: Devina serves as a Strategy Execution Director at Cascade bringing a decade of extensive experience across a variety of strategic roles. She has a demonstrated history of working in management consulting, digital services and most recently, technology and eCommerce. She is specialised in the Consumer Goods industry from Food & Beverage, to Wellness & Beauty - with a passion for helping business’ intrinsically understand their pathway to manifesting their goals.

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