🎙️ Real Life in Real Estate with Mark Peebles – Part 4: Taking Your Business to the Next Level
In this episode, Mark Peebles dives into one of the most powerful tools in a real estate agent's arsenal: social media. He breaks down why consistency is king—actually, the three C's are Consistency, Consistency, Consistency—and how showing up regularly online can take your business to the next level.
Mark shares his personal social media strategy, focusing primarily on Instagram and Facebook. Why? Instagram makes creating content simple, and with just a few taps, posts can hit both platforms. He highlights that Facebook is still a goldmine for engagement—especially because the average homebuyer is around 38 years old, making Facebook a natural fit for reaching that audience.
He also gives a well-deserved shoutout to Allisza Dixon, one of NavX Realty's standout agents, who's built a strong social presence by being authentic, hardworking, funny, and creative—showing how personality-driven content can be a game changer.
Mark emphasizes the importance of staying top of mind with your sphere of influence. That means:
✅ Posting 3–5 times per week (not just business—let people see you) ✅ Becoming friends/followers with your sphere online ✅ Letting people get to know, like, and trust you
Overall here's his 6-part framework for consistent client interaction:
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Snail Mail – 13 per year
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Email – 24 per year
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Call & Text – 4 texts + 1 phone call
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Annual Real Estate Review
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Client Event – a celebration space
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Social Media – 26 times per year
💡 That's 70 intentional touches a year—making you unforgettable to your clients.
Mark closes with a powerful reminder from his coach: "If you're not hitting people 8–10 times, it's not going to work." This episode is all about being intentional, visible, and building lasting relationships.
🎧 Want to learn how to stand out in your market and build a thriving business with heart and strategy? Tune into this episode now.