We met Jon on a dock in Northern Ontario this past summer. He was here on holiday with his family from Sweden… and it turns out Jon is a big deal in Sweden (although we learned that from a mutual friend… Jon is much too humble to admit that). He runs the biggest supporter podcast for Malmö FF, has regular appearances on TV and YouTube, and has a deep marketing background that makes him one of those quietly brilliant people you want to learn from.

Jon is passionate, authentic and the kind of person who built a whole creative career by following what actually gave him energy instead of what looked good on paper. This conversation goes everywhere in the best way. Football, chasing creative joy, burnout, ADHD, entrepreneurship, authenticity, AI tools, marketing do’s and don’ts, and why he’d happily eat canned tuna every day if it meant he could keep doing what he loves.

Here are some highlights from our chat:

• How a simple walk with a friend turned into the biggest supporter podcast for Malmö FF

• The surreal moment Spotify reached out

• Why he refuses to give up creative independence

• The highs and lows of having thousands of passionate fans emailing you weekly

• How ADHD and burnout pushed him to finally leave corporate life

• The marketing advice he gave us that applies to literally every business

• The AI tools he swears by and why SEO is shifting fast

• His advice for anyone who feels stuck or scared to start something new

Enjoy this conversation with Jon Nordström.

Episode Links & Resources: 

Radio 1910 Podcast (Jon’s podcast for Malmö FF)

The Artist’s Way by Julia Cameron

The Heart of Buddha’s Teachings by Thich Nhat Hanh

Lovable Dev (AI website creator Jon loves)

We’d love to connect with you. Here’s where to find us: 

Vienna Waits Website

Subscribe to Vienna Five Newsletter

Waypoint Retreat

Vienna Waits on Instagram

Greg’s LinkedIn 

Whitney’s LinkedIn 

Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else. 

David Priemer is the Founder and Chief Sales Scientist of Cerebral Selling and is often called the “Sales Professor” for his unique blend of science, empathy, and storytelling. His approaches to sales and leadership have been featured in the Harvard Business Review, Forbes, Entrepreneur, and Inc.. He is also the author of two bestselling books, Sell the Way You Buy and The Sales Leader They Need, and a keynote speaker who has inspired audiences around the world.

In this episode, David shares how his path from scientist to sales leader shaped his belief that selling is not about pressure, it is about connection. We talk about his experience preparing for his TED Talk, his cancer diagnosis and the perspective it gave him, and how writing became one of the most powerful ways to clarify his thinking and crystallize ideas.

He also reminds us that we often overestimate the risk of change, and that doing hard things for their own sake can reshape how we lead and live.

🎧 Tune in to hear us talk about:

• How a scientist found his calling in sales and leadership
• The power of empathy and belief-driven selling
• Overestimating risk and learning to take bold steps
• Writing as a tool for clarity and conviction
• Lessons from cancer and what it taught him about trust and gratitude
• The connection between science, storytelling, and sales
• Why hard things often become the things that matter most
• 
  

Enjoy this conversation with David Priemer.

Episode Links & Resources:

Cerebral Selling Website

David Priemer on LinkedIn

Cerebral Selling on YouTube

Book: Sell The Way You Buy

Book: The Sales Leader They Need 

Book: The One Thing

We’d love to connect with you. Here’s where to find us: 

Vienna Waits Website

Subscribe to Vienna Five Newsletter

Waypoint Retreat

Vienna Waits on Instagram

Greg’s LinkedIn 

Whitney’s LinkedIn 

Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else. 

Alex Mustakas built one of Canada’s most successful theatre companies from a single small-town stage in Drayton, Ontario. He’s an actor, theatre director, and the Founder and CEO of Drayton Entertainment which is a not-for-profit that’s now home to seven theatres, hundreds of artists and staff, and some of the absolute best live performances in the country.

In this episode, Alex shares his journey from immigrating to Canada from Cyprus to finding his place in the arts and building a legacy that blends creativity, business, and heart. We talk about how community, connection, and a whole lot of persistence shaped his path.

In this episode we covered:

• Growing up as an immigrant kid and chasing big dreams in a new country
• The friendship and “that’ll never work” moments with The Wealthy Barber author David Chilton
• Building Drayton Entertainment from one tiny playhouse to a seven-theatre powerhouse
• Running a world-class theatre company with zero government funding
• Creating the Drayton Youth Academy and teaching life skills through the arts
• The little things (like flowers in the theatre washrooms) that end up being the big things
• How Alex is shaping his legacy and passing the torch

Alex was such a pleasure to chat with. He’s living proof that when you mix heart with hustle, the standing ovation eventually comes.

We hope you enjoy this conversation with Alex Mustakas

LINKS & RESOURCES: 

Drayton Entertainment Website

Drayton Entertainment on Instagram

Drayton Youth Academy on Instagram

The Wealthy Barber by David Chilton

If It Ain’t Broke… Break It! by Robert Kriegel

We’d love to connect with you. Here’s where to find us: 

Vienna Waits Website

Subscribe to Vienna Five Newsletter

Waypoint Retreat

Vienna Waits on Instagram

Greg’s LinkedIn 

Whitney’s LinkedIn

Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else. 

In this episode, we sit down with Sam Yarborough (former Chief Growth Officer, partnerships and GTM leader, podcast host, and co-founder of Arcadia) for a conversation about courage, harmony and building something meaningful with the person you love.

After years in the SaaS world leading partnership strategy within the Salesforce ecosystem, Sam had what many would call a dream career (big title, big impact, big paycheck) but she felt disconnected from herself. When her husband Jason looked at her and said, “Your spark is gone,” it became the wake-up call she needed.

Together, Sam and Jason took a leap and built Arcadia, a leadership community and retreat series helping revenue and partnership professionals reconnect with purpose and create more harmony between work and life. As a fellow husband and wife duo building a business, we could relate to their story on every level.

We talk about:

• Walking away from “success” on paper to rediscover your spark
• How Arcadia began as an idea and became a movement for intentional leadership
• Building a business with your partner (and learning to stay in your lanes)
• The power of relationships and authenticity in work and life
• Why perfectionism kills progress (and why action is the antidote)
• Creating harmony over hustle in your career and home life
• How clarity comes from taking the first step, not waiting for the plan to be perfect

This is a conversation about courage, reinvention, and redefining success on your own terms (with a little bit of Montana magic mixed in).

Enjoy this conversation with Sam Yarborough.

Episode Links:

Arcadia Constellation

Arcadia Leadership Experience (ALX)

Subscribe to ‘The Friend Zone’ Newsletter

Friends with Benefits Podcast

Sam on LinkedIn

We’d love to connect with you. Here’s where to find us: 

Vienna Waits Website

Subscribe to Vienna Five Newsletter

Waypoint Retreat

Vienna Waits on Instagram

Greg’s LinkedIn 

Whitney’s LinkedIn 

Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else. 

In this episode, we dive into another one of the core values that shapes Vienna Waits: gratitude.

Fresh off hosting our first-ever Waypoint Retreat, we reflect on the experience, the lessons we learned, and the deep sense of appreciation that continues to ripple from it. We talk about how gratitude shows up as both a feeling and a practice, how it connects to our Pause, Prioritize, and Pursue framework, and why slowing down can actually be the fastest way to move forward.

We explore:

• What it means to live with gratitude beyond the buzzword
• The three proven benefits of practicing gratitude
• The connection between gratitude, generosity, and presence
• Why creating space to pause can spark deeper connection and clarity
• Our simple GLOW Framework to help you build your gratitude practice

We also share personal stories from the Waypoint Retreat, our daily reflection habits, and even a few funny moments (like the banana incident) that show how gratitude can shift everything from your mood to your mindset.

Episode Links: 

Waypoint 2026 Waitlist

The GLOW Framework (Ground, Linger, Observe, Write) — Try it for your own gratitude practice

TED Talk: “Want to Be Happy? Be Grateful” by David Steindl-Rast

The Vienna Five Newsletter — where we share more reflections on gratitude, intentional living, and life off autopilot. Subscribe at vienna-waits.com/newsletter

We’d love to connect with you. Here’s where to find us: 

Vienna Waits Website

Subscribe to Vienna Five Newsletter

Waypoint Retreat

Vienna Waits on Instagram

Greg’s LinkedIn 

Whitney’s LinkedIn 

Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else. 

In this episode, we sit down with award-winning photographer, storyteller, and community builder Hilary Gauld for a conversation about creativity, advocacy, patience, and the power of images to change how we see ourselves and each other.

Hilary’s journey didn’t begin with a lifelong dream to become a photographer. After a corporate career and raising young kids, a series of circumstances nudged her toward picking up a camera. What started as a few family shoots quickly grew into a thriving business that has now spanned nearly two decades, with her work featured in People Magazine, CBC, Breakfast Television, and even displayed on a billboard in Times Square.

But photography for Hilary has never just been about taking pictures. It’s about memory-making, storytelling, and using images to shift narratives. From her long-standing work with the Down Syndrome community to powerful campaigns for women’s shelters and breast cancer awareness, Hilary shows how portraits can create conversation, representation, and lasting change.

We talk about how curiosity and connection drive her work, what it means to be a “super connector,” and why patience is essential in both business and life. Hilary shares what it means to treat a career like raising a baby—nurturing it, sticking with it, and letting it grow at its own pace. She also opens up about channeling her creativity into art therapy programs, mentorship for young women, and a new chapter of impact.

Here are just a few of the themes we explore with Hilary:

• How circumstances (not a grand plan) sparked her career in photography
• The difference between being a “picture taker” and a “memory maker”
• The power of portraits to change narratives for underrepresented communities
• Behind the scenes of the 31 Faces, 31 Days Down Syndrome Awareness campaign
• Why representation in media matters and how advocacy through art creates change
• Why patience and consistency are key to building meaningful work that lasts
• What she’s building next: art therapy programs for kids and mentorship for women
• Her advice for anyone feeling stuck or ready to step into something new

This is a conversation about storytelling, connection, and the patience to build something meaningful from wherever you are.

Enjoy this conversation with Hilary Gauld.

Episode Links:

ONE FOR THE WALL

Hilary Gauld (Commercial)

Hilary on Instagram

31 Faces, 31 Days

She Is Your Neighbour Campaign

Waterloo Wellington Down Syndrome Society

Who Moved My Cheese by Spencer Johnson

We’d love to connect with you. Here’s where to find us: 

Vienna Waits Website

Subscribe to Vienna Five Newsletter

Waypoint Retreat

Vienna Waits on Instagram

Greg’s LinkedIn 

Whitney’s LinkedIn 

Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else. 

Today we are sitting down with Glenn Pascoe, founder of One4Another, a Canadian charity that provides life changing surgeries for children in Uganda. What began with helping six kids has grown into a hospital that has facilitated over 3500 surgeries since 2012 with 573 in 2024 alone.

But Glenn’s story is not about swooping in to save children. It is about how his own struggles including divorce, depression, and searching for purpose pulled him back to Africa, where he discovered that healing can be reciprocal. The kids and families he serves have given him just as much as he has given them.

In this conversation Glenn shares the realities of starting a grassroots organization with no resources, the importance of trusted local partners, and the challenges of sustaining hope through obstacles like COVID, economic downturns, and skepticism. He also talks about the timing of life events, the pull of purpose, and the advice he would give anyone feeling stuck.

This is a story about resilience, empathy, and the power of answering a call you cannot ignore. If Glenn’s journey does not stir something in you, you were not paying close enough attention.

Here are just a few of the themes we explore with Glenn:

• How six surgeries grew into a hospital serving thousands of children in Uganda
• The life changing impact of affordable surgeries and access to healthcare
• Glenn’s journey through divorce and depression and how it led him back to Africa
• The power of reciprocity in charity work and building One4Another on trust and local leadership
• His advice for anyone feeling stuck and pulled toward something bigger

We hope this conversation leaves you as humbled and inspired as it left us and that Glenn’s story sparks reflection on what it means to find purpose, to give, and to receive. 

Episode Links:

One4Another Website

One4Another Instagram

#1 Draft Pick

Sponsor a Surgery 

We’d love to connect with you. Here’s where to find us: 

Vienna Waits Website

Subscribe to Vienna Five Newsletter

Waypoint Retreat

Vienna Waits on Instagram

Greg’s LinkedIn 

Whitney’s LinkedIn 

Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else. 

It is just us again, Whitney and Greg, back with another “What We’re Built On” conversation where we dive into the values that sit at the core of Vienna Waits. This time, we are talking about adventure.

Adventure is one of those words that can mean a lot of things: booking a retreat before you have ever even been to one, hopping on a plane to somewhere new, or simply saying yes to the unknown. For us, it is fueled by mountain bike races, half marathons, backcountry camping trips, and travels with our kids. It also shows up in smaller ways like trying something different for dinner or starting a conversation that scares you a little.

In this episode we explore the upside of adventure including building grit, resilience, stronger bonds, and a deeper sense of meaning. We also talk about the harder side, like how a restless spirit can sometimes create tension or make stability feel impossible. We share personal stories, research backed benefits, and examples from our community of people who are saying yes to bold, scary, or simply new experiences.

Whether adventure for you means moving across the world, picking up a new hobby, or just stepping off autopilot, this episode is about leaning into the unknown and seeing what it has to teach you.



Episode links:

Our Core Values

Man’s Search For Meaning by Viktor Frankl

We’d love to connect with you. Here’s where to find us: 

Vienna Waits Website

Subscribe to Vienna Five Newsletter

UNBLOCK Yourself Program

Waypoint Retreat

Vienna Waits on Instagram

Greg’s LinkedIn 

Whitney’s LinkedIn 

Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else. 

In this episode, we chat with award winning author, speaker, and workplace culture expert Jennifer Moss for a conversation about burnout, resilience, hope, and the realities of building a career and a life on your own terms.

From her early days in journalism and PR to founding a tech company with her husband Jim Moss, Jen shares the winding path that led her to become a globally recognized voice on workplace happiness and well being. Along the way, she opens up about the personal burnout that forced her to stop, reset, and rebuild with a renewed focus on values, boundaries, and rest without guilt.

We explore what it takes to avoid burnout in both traditional workplaces and entrepreneurial life, how to apply research backed strategies like Snyder’s Hope Theory, and why even the most accomplished people still wrestle with impostor syndrome.

Here are just a few of the themes we dig into with Jen:

• Jen’s experience in Riyadh and witnessing rapid cultural shifts in women’s empowerment and the future of work
• The six root causes of burnout and how they show up for entrepreneurs and solopreneurs
• Why “rest without guilt” is essential for true recovery
• How to apply a “deathbed regret” filter when making business and life decisions
• What impostor syndrome looks like at the top levels of leadership (and how to reframe your inner dialogue)
• Using hope as a strategy: setting micro goals, creating multiple pathways, and celebrating wins
• Why fiction is one of the most powerful tools for building empathy
• The role of values alignment in sustainable success

This is a conversation that blends research, real life lessons, and candid storytelling about the highs and lows of chasing meaningful work. Whether you’re feeling stuck, burned out, or just in need of a perspective shift, Jen offers tools, strategies, and a whole lot of honesty to help you find your way forward.

Enjoy this conversation with Jennifer Moss.

Episode Links: 

Jennifer Moss: Website 

Why Are We Here by Jennifer Moss

The Burnout Epidemic by Jennifer Moss

Unlocking Happiness at Work by Jennifer Moss

LinkedIn Learning Courses by Jennifer Moss

Creating a Happier Workplace is Possible—and Worth It - HBR Article 

A Little Life by Hanya Yanagihara

Cloud Cuckoo Land by Anthony Doerr

The Smile CEO: Jim Moss

We’d love to connect with you. Here’s where to find us: 

Vienna Waits Website

Subscribe to Vienna Five Newsletter

Waypoint Retreat

Vienna Waits on Instagram

Greg’s LinkedIn 

Whitney’s LinkedIn 

Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else. 

In this episode, Greg sits down with Australian singer, songwriter, and musician Bobby Alu for a wide-ranging conversation about creativity, movement, rest, and what it really takes to stay in flow. From touring the world to trusting his gut and going solo, Bobby shares how he’s built a life around rhythm—onstage and off.

Bobby's music is known for capturing the feeling of your favorite drink at sunset. But behind that breezy vibe is someone who has taken big creative risks, followed unlikely threads, and chosen a path that prioritizes joy, intuition, and people over convention.

Together, Greg and Bobby talk about what it really means to live and create in flow. They dig into the unexpected moments that shape us, and what it looks like to build a life and career around rest, movement, and community.

Every other Thursday, we talk to people who got UNBLOCKED. You'll hear stories about finding clarity, career paths, career pivots and living with intention. Our guests tell us how they realized something had to change, made bold moves, and built lives that feel more aligned, more alive, and more intentional. We’ll share some of our own stories too, because we’re right here, figuring it out like everyone else. 

Here are just a few of the themes they explore in the episode:

• The power of rest and Bobby’s philosophy on naps and recharging
• What he calls his “Rhythm Quest” to Ghana and how it helped him reconnect with presence and passion
• The importance of movement and why any step counts
• How we often glorify the leap of faith when the real challenge is surviving the free fall
• Why people and connection are the real compass in both life and business
• Letting go of control and allowing spontaneity to shape the creative process
• Creating space on purpose to invite magic and possibility
• What it means to keep things in perspective and “Keep It Tropical” even when life feels uncertain

There’s a lot packed into this one—travel stories, rhythm quests, real talk about creativity, and how to move through the stuck moments without overthinking them. It’s one of those conversations you’ll want to revisit. And if you’re looking to add something new to your bookshelf, listen to the end for Bobby’s go-to book recommendation.



Enjoy this conversation with Bobby Alu.

Episode Links:

Bobby Alu’s Website

Join Bobby Alu’s Mailing List

Bobby Alu on Instagram

Bobby Alu on YouTube

Bobby Alu on TikTok

Big Magic by Elizabeth Gilbert 

We’d love to connect with you. Here’s where to find us: 

Subscribe to Vienna Five Newsletter

Waypoint Retreat

Vienna Waits on Instagram

Greg’s LinkedIn 

Whitney’s LinkedIn