In this episode, I talk to a woman on a mission to ‘help women feel better about themselves by creating exciting engaging product experiences that they look forward to every day’.  Charlene Flanagan is a makeup expert, educator and the co-founder of Ella and Jo. Our conversation takes a deep dive into all the research the brand did to truly understand its customer. We discuss why Ella and Jo’s unboxing experience ‘a moment for you’ is so special and memorable. Charlene believes in empowering the women that buy her products and as you’ll discover, she really means it.

Topics:

• The background to Ella and Jo
• The ideal customer
• The value of research
• The un-boxing experience
• Plans for the next few months