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The Uncertainty Lab Podcast
The Uncertainty Lab Podcast episodes
- The Uncertainty of Choice: The Science of Choice OverloadDescription
Why does picking something to watch feel so hard? In the first episode of "The Uncertainty of Choice: What makes consumers do what they do?," we explore the science of choice overload: the paradox that more options often lead to worse decisions and less satisfaction. Drawing on the famous "jam study" and 30 years of consumer behavior research, we uncover why your brain struggles with modern abundance and what you can do about it.
Tagsdecision making, choice overload, paradox of choice, netflix, psychology, consumer behavior, behavioral economics, jam study, decision fatigue, how to make decisions
18 min
About The Uncertainty Lab Podcast
From the publisher's feed
Why is choosing so hard when we’ve never had more to choose from?
In a world of endless options, every decision feels like a test. From online shopping carts to dating apps, from career paths to late-night menus, we face an exhausting barrage of choices, each one shadowed by fear, perfectionism, and the nagging suspicion that something better is just around the corner.
The Uncertainty Lab Podcast dives into the hidden psychology behind our modern decision-making chaos. Consumer behavior expert Dr. Jim Harper blends sharp insights, compelling stories, and practical tools to uncover why we freeze, second-guess, and overthink in the face of abundance and what we can do about it.