Father-Daughter entrepreneurs Rachel Trettin & Jeff Peiffer share details of how they started their national infrared heater company, Heat4Less. As a serial entrepreneur, Jeff was the owner of a zoo/restaurant/ice cream parlor business. He leased a building for this business and the old heater broke. The owner of the building refused to pay for a new heater so thus began the adventure of owning a heater company. From humble beginnings, Heat4Less was born. Today it is a national company!! Listen for all of the details; as it might leave you inspired to try new things and open a business you never dreamed of owning!