How exactly do you build a brand? in our series of "work to build, not to spend", we are diving deep in to how you can build your brand and the starting point is your brand story. Tune in to listen!

"Work to build, not to spend" has been my watch word as the year 2024 was coming to an end and I have been doing my due diligence on what that statement actually means. in this new season, we will be unfolding what it means and how you can apply it to your content, your brand and your life! Tune in to listen!

Be it your content strategy or content itself or sales copy, overtime we have been confused as to what valuable content looks like but this episode spills all of that tea. Tune in to listen!

People say posting everyday makes you consistent or having a cohesive feed will make you consistent and I feel that there is a clause to it. all of that is good with a plan in sight but what that plan is is what makes the difference in your consistency. it is not what you do that makes you consistent but how you do it. Tune in to listen to how you can be consistent and be successful in building your brand.

They say you just need a great product and then everything is settled but it is far from the truth. Customer behaviour is telling us differently. They want connection and authenticity. They want support and they are willing to support any brand that can provide these things. Tune in to listen to how you can sell value and still score a sale!

At what point does our brand stop growing? That should even be the least of our problems!. The question should be, "how do we grow our brand?". The starting point will always determine how the end will play! Tune in to listen to understand how your content contributes to your brand growth and what factors to consider when trying to grow your brand.

Do only bold brands attract? what of gentle & soft brand personalities? Both can attract depending on the mindset of your audience and what your audience needs but what is most important is how you build your audience profile and how you define your audience. it affects your brand's tone of voice, how you create hooks and how you create content and your whole demeanor as a brand. Tune in to listen to how we settle this differences!

Should we just limit our audiences' capability and potential to just their demographics? It is like saying just because they live in this particular location, they behave a certain way. imagine someone limiting you and your potential based on where you come from. if we don't want people describing us based on these factors, how then do we describe our target audience? Tune in to listen!

What actually helps brands make sales? high amount of engagement and followers or building connection with the right audience? Tune in to listen!

Is marketing to everyone the safest and best option for a brand or business? do we get sales from marketing to everyone? or does it harm our business? what is the safest and effective option?

Tune in to listen!