In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this strategy is a textbook case of brand dilution, how it’s confusing the market, and what Othaim should do to save itself before it’s too late. If you want the brutal truth about what’s wrong with Othaim Market’s approach, this is the episode you need to hear.

In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand clarity by centering on one word that defines their essence, building stronger relationships with customers, and ensuring consistency across every stage—from product creation to customer retention. Join me as I share insights on how this approach can transform not only your brand strategy but also elevate customer experiences to new heights.