Struggling to get consistent leads? It might be your message, or who you’re talking to. In this episode, we unpack how to choose the right target market and craft a value proposition that opens doors. No fluff, just real strategies that help you get in front of the right people and start meaningful conversations. If you’re ready to stop guessing and start growing, this one’s for you.

In this episode, you’ll learn:

🎯 Why being afraid to “niche down” is holding you back

💬 How to craft a value prop that feels like it’s speaking directly to your audience

🧩 The difference between a small tweak and a complete messaging mismatch

📞 Prospecting ideas that don’t feel salesy (including one Chris used with a billionaire investor)

🚀 Why your message matters more than your method when you're just getting started

Resources:

https://capstoneplans.com/

If you enjoy this episode, please subscribe and share it with a friend. Also, leave us a rating and review on any podcast platform, I’d really appreciate it.

For more information, visit us at https://www.tuacommunity.com

In this kickoff episode of The Undeniable Advisor, Chris Gaddis opens up about the moment everything changed and why he walked away from a successful but exhausting sales career to build something smarter.

If you’ve ever felt stuck chasing the next sale, wondering if there’s a better way to grow without burning out… this one’s for you.

Chris shares the real numbers, the hard lessons, and what it took to go from working 70+ hours a week to running a business that allowed him to spend two weeks in Portugal with his family—without everything falling apart back home.

This isn’t theory. It’s the honest path to building a business that gives you income and time.

In this episode, you’ll hear:

📉 Why making good money still felt like a losing game

📌 The difference between being a salesperson and being a business owner

🔁 What recurring revenue actually looks like (and why it matters)

📋 The importance of having a clear process—and what happens when you don’t

📣 How to get clear on your value and who you’re really trying to help

If you enjoy this episode, please subscribe and share it with a friend. Also, leave us a rating and review on any podcast platform, I’d really appreciate it.

For more information, visit us at https://theundeniableadvisor.com